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Director of Demand Generation & ABM

About Wyng:

Wyng is transforming the way brands market and sell online. Our Privacy-First Personalization platform, powered by a zero-party data API and privacy by design principles, makes it easy for marketers to deliver customer experiences that are always welcome, relevant, and compliant. More than 250 brands and enterprises use Wyng to build direct, trusted relationships with their customers.

About the Position:

The Director of Demand Generation & ABM is a new position on our marketing team. We’re looking for someone who can build and execute demand generation programs from the ground up, with the goal of generating qualified opportunities for our sales team. Wyng employees have the flexibility to work remotely, or in our NYC office.


  • Research and identify target customer accounts and contacts
  • Write, execute, and optimize email prospecting and email nurture campaigns to convert leads into opportunities for our sales team
  • Oversee paid media programs with our agency
  • Coordinate webinars and events, including follow-up communications
  • Distribute our content across digital channels, including social and blog
  • Create programs targeting existing customers to drive renewals and upsell opportunities
  • Collaborate with product marketing and sales to align on audiences, personas and messaging
  • Own daily, weekly, monthly reporting, performance metrics and insights


  • 3-5 years experience in demand generation, growth marketing, or email marketing for a B2B software company
  • You’re passionate about digital and the future of consumer marketing
  • You’re a self-starter, who can work independently
  • You’re a clear communicator (written and verbal)
  • You have strong organizational skills and attention to detail
  • You’re an opportunity identifier and problem solver
  • You thrive in a dynamic, fast-paced work environment
  • You have a bachelor’s degree

Nice to Have:

  • Experience with Salesforce, HubSpot, and sales engagement tools (e.g.
  • Based in NY tri-state area

Wyng Promises:

  • An awesome work environment with great people
  • Incredible customer diversity to keep things interesting
  • Training and development to support your career path
  • Competitive compensation, bonuses, and stock options
  • Unlimited vacation and sick days
  • Health, dental, and vision insurance, FSA, and 401(k)


Interested?  Apply on LinkedIn