Offerpop is now Wyng! Read more in our press release and FAQs

Zero-Party Data

Collect Personal Preferences from Your Customers and Delight Them With Custom Experiences

Collect & use zero-party data to personalize experiences, build trust, and increase sales — instantly.

Proven Business Results

21% Lift in Conversion Rate

134% Lift in Average Order Value

"YTD Conversion Rate is +21% vs. total site and Average Order Value +134% vs. total site. These services are a reflection of the level of collaboration we’ve had with Wyng, and we look forward to continuing to optimize these going forward in line with our group ambition to be the leader in beauty tech!"

- Top 3 Global Beauty Company

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See the Power of Zero-Party Data

Trusted by the world’s leading brands

Wyng has over 250 customers, including 61 of the 100 Forbes’ "World’s Most Valuable Brands"

Wyng Client Logos
Wyng Client Logos

ZPD unlocks direct-to-consumer revenue


incremental revenue in first 30 days

Travel & Hospitality

lift in transaction rate on DTC ecommerce site

lift in click-through rate on email campaigns
Beauty & Cosmetics

API-powered infrastructure for zero-party data

Zero-party data (ZPD) is all of the consent-based, personal context data that your customers share with you (and keep up-to-date) in order to improve their experience with your brand.

Unify ZPD from all your sources into ZPD profiles

Give customers transparency
and control over their profiles — and build trust

Use ZPD to personalize experiences in real-time
across channels

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The future of personalization is privacy-first

Consent-based zero-party data and privacy by design principles are at the core of the Wyng platform, and we are committed to strict data privacy, security and regulatory compliance.


Unify ZPD from all your sources into ZPD profiles

Ask for data using a variety of experiences, and deliver a benefit each time — with conversational opt-ins, guided shopping quizzes, and much more.

Also integrate your existing sources of ZPD — like surveys or loyalty programs.

All sources progressively enrich ZPD profiles.

Unify ZPD
ZPD formula

Privacy-first personalization

Use ZPD to deliver experiences that are welcome, relevant and compliant.

Read blog post

ZPD Microexperiences

How to collect ZPD

See how brands collect zero-party data using microexperiences.

Read blog post

Guided Selling

Guided shopping quizzes

Help customers find & buy the right products for their needs.

Read blog post