Offerpop is now Wyng! Read more in our press release and FAQs

Build relevance & trust with every customer

Earn your customers’ needs & preferences with helpful experiences at relevant moments.

Instantly personalize based on the zero-party data they share.

Build trust by giving customers transparency, choice and control in a branded portal.

Wyng demo

Trusted by over 250 brands


Why marketers love Wyng


Earn better data and trust

Progressively collect zero-party data from anonymous & known users with simple, helpful experiences.


Made to integrate

Use zero-party data to personalize your site, email, SMS, and ads – via Wyng & your existing systems.

time to revenue

Fast & flexible

Use Wyng to build experiences, embed personalization, and integrate to any tech stack. Or use our team of experts to see results right away.

How to Make Marketing Personal

Watch our webinar with guests Forrester and AAA Northeast on how to create relevant moments that earn customer data, build trust, and increase engagement over 50x.

How Wyng works

Beauty Skin Care Quiz

Create Microexperiences

Collect zero-party data with a variety of experiences optimized for key moments in customer journeys – quizzes, next best questions, discovery moments, progressive forms & more

Beauty Brand Preference Center

Launch a Unified Preference Center

Build trust by giving customers transparency & control of their data via a unified preference center on your site, where they can make updates and fine-tune their brand experience

Product Recommendation

Personalize your site – instantly

Lift engagement, purchases, and AOV by using Wyng to show brand content, UGC, offers, and products that are most relevant to each visitor


Personalize every channel

Personalize email, SMS, ads, and other touchpoints by using our pre-built connectors & API to feed data to your CDP, CRM, and other systems

Unlock direct-to-consumer relationships & revenue


incremental revenue in first 30 days

Travel & Hospitality


lift in transaction rate on DTC ecommerce site



lift in click-through rate on email campaigns

Beauty & Cosmetics


Lift in average order value

Read the case study

The future of personalization is privacy-first

Consent-based zero-party data and privacy by design principles are at the core of the Wyng platform, and we are committed to strict data privacy, security and regulatory compliance.

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Zero-Party Data API

Get data in & out easily and securely, and leverage specialized zero-party data processing to connect the data to all of your teams and tools.

Native zero-party data types, and attribute-level metadata

Code Snippet

Smart merging, cross-session unification, and CCPA & GDPR- compliant pseudonymization
Ultra-fast lookups with conditioning on zero-party data, metadata, and first-party data
ZPD formula

What is zero-party data?

The best data is given voluntarily and can be used instantly.

Read blog post

ZPD Microexperiences

How to collect ZPD

Earn customer preferences progressively with helpful experiences

Read blog post

Guided Selling

Next best question

Create helpful moments for customers & earn zero-party data

Read blog post

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