What is a Data Capture & Engagement Platform?

It’s how modern enterprises engage customers, understand them, and deliver relevance at scale.

Consumer Marketing Has Changed. Your Tools Should Too.

Data Capture & Engagement (DCE) Platforms enable brands to create compelling promotions and interactive experiences that engage customers while capturing valuable zero-party and first-party data.

Why Traditional Approaches to Consumer Activations Fall Short

Old Way

Fragmented tools for creating experiences, capturing data, personalizing, and reporting
Costly, slow launches that depend too heavily on agencies or IT
Reliance on inferred or third-party data – often inaccurate and not consented
Disconnected teams, brands, and markets managing data in silos

New Way with a DCE Platform

Unified platform for activations, usable across teams
Launch in hours using a no-code builder built for marketers
Collect consented zero-/first-party data directly from consumers
Centralized governance with flexible tools for local team agility

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The Essential Buyer's Guide for Data Capture & Engagement Platforms

Downloadable RFP template included

A DCE Platform Helps You To

Engage audiences across every channel

Create interactive experiences like quizzes, contests, and giveaways for web, mobile, email, and social.

Capture valuable zero & first-party data

Collect data from your customers through user-friendly, consent-based interactions.

Empower your teams to move faster

Launch campaigns in hours with a no-code builder and use built-in automation to simplify complex tasks.

Streamline your tech stack and save costs

Replace fragmented tools with one solution for experience creation, data capture, personalization, and reporting.

Key Capabilities At A Glance

A DCE Platform unifies three core pillars: Experience Creation, Program Automation, and Customer Data, each packed with deep functionality. All are supported by foundational capabilities built to meet the needs of modern, global enterprises.

EXPERIENCES

Rapid experience creation
Experience variety
Publish anywhere

PROGRAM AUTOMATION

Incentive delivery
Promotions mechanics
Real-time personalization

CUSTOMER DATA

Flexible data capture
Unified profiles
Identity handling

Insights

Intelligence

Open APIs

Governance

The Missing Piece in Your Martech Stack

A Data Capture & Engagement Platform fills a critical gap that no other tool in your martech stack addresses: the ability to create engaging consumer experiences that capture data and personalize in real-time.

Why This Matters

Wyng doesn’t replace your customer data platform, loyalty program, or CMS – it supercharges them! By powering interactive experiences throughout the customer journey and feeding these systems with more customer data, Wyng makes the rest of your stack smarter and more effective!

Connect Effortlessly to the Solutions You Rely On

Wyng is API-first, MACH-compliant, and equipped with built-in integrations for the tools  that matter most to you.

Use Cases

Explore what a DCE Platform can do for you

Engage Audiences

Create social promos, instant win games, giveaways, countdowns, and more. Boost reach with social sharing, refer-a-friend tools, and flexible rules that keep users engaged.

Capture Sign-Ups

Increase quality email opt-ins and loyalty sign-ups with flexible forms, tailored incentives, and smart triggers that appear at the right time. Built-in fraud checks keep submissions valid and useful.

Enrich Customer Profiles

Collect data gradually through easy, user-friendly steps to build richer customer profiles. Learn more than just demographics—understand your audience’s needs, preferences, values, and interests.

Drive Sales

Drive sales with shoppable UGC, product quizzes, recommendations, and promos. Wyng syncs product feeds, integrates coupons, and links engagement to purchases.

Case Studies

“We’ve increased AOV by 134% since switching to Wyng product advisors. Wyng quizzes outperform total site KPIs in engagement, average order value, and conversion rate.”

Ciaran
Digital Trade Executive
L’Oréal UK

“We use Wyng for pretty much everything. National campaigns, smaller regional activations, social media giveaways, and cool content experiences. We’re not a large marketing team, but Wyng gives us the tools to activate quickly.”

Nick
Shopper Marketing Manager
Novamex

“We knew personalization with Wyng would be powerful, but we were blown away to see how much engagement and conversion increased after launching just a few personalized experiences.”

Christina
CEO
LĒVO Oil

“We live in Wyng. We have 1,000s of campaigns in Wyng and are constantly building new experiences. If I need support, the team is on it. Everything is so quick and easy.”

Jessica
Senior Manager of Digital & Social Activation
LEARFIELD

“Wyng enables us to build our own customer data model, reducing our reliance on third-party sources. By understanding customers’ and prospects’ preferences, we can then personalize site content based on what they willingly share about themselves.”

Victoria
Senior VP of Customer Experience & Insights
Collette

“We really enjoy the ability to do the kinds of activations that Wyng has enabled us to do, and to really phenomenal success.”

Sarah
Senior Director of Industry Outreach
Paper and Packaging Board

	Data Capture & Engagement Platforms	Interactive Content Tools	Content Management Systems	Multichannel Marketing Hubs	Loyalty Management Platforms	Customer Data Platforms
EXPERIENCE CAPABILITIES
Rapid Experience Creation
Experience Variety
AUTOMATION CAPABILITIES
Promotions Mechanics
Real-Time Personalization
DATA CAPABILITIES
User-Friendly Data Capture
Zero-Party Data Customer Profiles