Offerpop is now Wyng! Read more in our press release and FAQs

Privacy-First Personalization

Collect & use zero-party data to personalize experiences — instantly.

API-powered infrastructure for zero-party data

Zero-party data (ZPD) is all of the consent-based, personal context data that your customers share with you (and keep up-to-date) in order to improve their experience with your brand.

Unify ZPD from all your sources into ZPD profiles

Give customers transparency
and control over their profiles — and build trust

Use ZPD to personalize experiences in real-time
across channels

API-Powered-2 (2)

Unify ZPD from all your sources into ZPD profiles

Ask for data using a variety of experiences, and deliver a benefit each time — with conversational opt-ins, guided shopping quizzes, and much more.

Also integrate your existing sources of ZPD — like surveys or loyalty programs.

All sources progressively enrich ZPD profiles.

Unify ZPD

Give customers transparency & control over their profiles

Privacy-first personalization is built from the ground up on zero-party data.

ZPD Model
Define your brand-specific data model for ZPD profiles

ZPD Model

Customer Portal
Customers keep their profiles up-to-date via a secure portal on your website or app
Real-time Segments
Create and activate segments based on ZPD joined with first-party data sets

Use ZPD to personalize experiences in real-time

Instantly personalize your website — using ZPD & machine learning, we automatically insert the most relevant experiences at key moments of engagement.

Show products, content and offers that are most relevant to each customer or segment.

Also activate ZPD on other channels, like email & ads, by integrating your existing marketing tools.

Activate ZPD

Zero-party data API

Get data in & out easily and securely, and leverage specialized ZPD processing and automation to connect ZPD to all of your teams and tools.

Native ZPD data types, and attribute-level metadata

Code Snippet

Smart merging, cross-session unification, and CCPA & GDPR-compliant pseudonymization
Ultra-fast lookups with conditioning on ZPD metadata and multiple event sets

ZPD unlocks direct-to-consumer revenue


incremental revenue in first 30 days

Travel & Hospitality

lift in transaction rate on DTC ecommerce site

lift in click-through rate on email campaigns
Beauty & Cosmetics

The future of personalization is privacy-first

Consent-based zero-party data and privacy by design principles are at the core of the Wyng platform, and we are committed to strict data privacy, security and regulatory compliance.


Trusted by the world’s leading brands

Wyng has over 250 customers, including 61 of the 100 Forbes’ "World’s Most Valuable Brands"

Wyng Client Logos
Wyng Client Logos
ZPD formula

Privacy-first personalization

Use ZPD to deliver experiences that are welcome, relevant and compliant.

Read blog post

ZPD Microexperiences

How to collect ZPD

See how brands collect zero-party data using microexperiences.

Read blog post

Guided Selling

Guided shopping quizzes

Help customers find & buy the right products for their needs.

Read blog post

Stay Current

Get email updates about zero-party data

Subscribe for exclusive content, news and analysis from Wyng. See our Privacy Policy for details.