Ask customers for their personal context, and permission to personalize content, recommendations, and offers for them.
Tap existing data collection points on your website, or use ours — product finders, “next best question” prompts, diagnostic quizzes, preference centers, surveys and more.
Progressively enrich your brand’s Trusted Data Model in Wyng, and feed your existing customer database.
Using Trusted Data and machine learning, we insert the most relevant activations at key moments of engagement on your website and emails.
Our activation server works with your current website and email system, and leverages content from your product catalog, as well as user-generated content (UGC) from customers and influencers on social media.
Also, by making it easy for customers to update their Trusted Data whenever they want, you’ll continuously improve their experience with your brand.
Trusted Data is consent-based, zero-party data that customers intentionally share in order to improve their experience with a brand they trust. According to Forrester Research, zero-party data is "the most valuable data opportunity of all.”
incremental revenue in first 30 days
lift in transaction rate on DTC ecommerce site
Sweeping changes in consumer sentiment and privacy regulation have forever changed the way brands gather and use data. Trusted Data fully embraces our new privacy-first world — centering zero-party data, and facilitating transparency and trust between brand and consumer. Trusted Data is at the core of the Wyng platform, and we are committed to strict data privacy, security and regulatory compliance.
Wyng has over 250 customers, including 61 of the 100 Forbes’ “World’s Most Valuable Brands”