Know your customers. Make every marketing moment relevant.

Know your customers.

Make every marketing moment relevant.

Know your customers

Ask customers for their personal context, and permission to provide content, recommendations and offers just for them.

Tap existing data collection points on your website, or use ours — product finders, “next best question” prompts, diagnostic quizzes, preference centers, surveys and more.

Progressively enrich your brand’s Trusted Data Model in Wyng, and feed your existing customer database.

Make every moment relevant

Using Trusted Data and machine learning, we insert the most relevant activations at key moments of engagement on your website and emails — in real time.

Our activation server works with your current website and email system, and leverages content from your product catalog, as well as user-generated content (UGC) from customers and influencers on social media.

Your customers participate by updating their Trusted Data whenever they want, continuously improving their experience with your brand.

Trusted Data makes marketing moments relevant

Trusted Data is consent-based, zero-party data that customers intentionally share in order to improve their experience with a brand they trust. According to Forrester Research, zero-party data is "the most valuable data opportunity of all.”

ZERO-PARTY

Trusted Data

Ask customers for their personal context — preferences, goals, etc. — so you can improve their experience
Trusted Data is predictive — it tells you how customers want to relate to your brand, and why
Use it to individualize the content, products, and offers you show each customer

FIRST-PARTY

Behavioral &
Transactional Data

Track clicks on your website, and capture purchase data at point-of-sale
First-party data is a historical record of events, like a trail of breadcrumbs
Try to infer meaning from the breadcrumbs in order to improve your marketing

Trusted Data unlocks direct-to-consumer revenue

+ $4M

incremental revenue in first 30 days

Travel & Hospitality

+ 89%

lift in transaction rate on DTC e-commerce site

CPG

+ 73%

lift in click-through rate on email campaigns

Beauty & Cosmetics

The future of marketing data is Trusted Data

Sweeping changes in consumer sentiment and privacy regulation have forever changed the way brands gather and use data. Trusted Data fully embraces our new privacy-first world — centering zero-party data, and facilitating transparency and trust between brand and consumer. Trusted Data is at the core of the Wyng platform, and we are committed to strict data privacy, security and regulatory compliance.