The fastest-growing brands are built on Trusted Data

They’re your customers. Engage and get to know each one — and their personal needs, wants, and interests. Activate the data they entrust with you to drive new and repeat sales.

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Trusted Data fuels 1-to-1 personalization

ZERO-PARTY

Trusted Data

Ask for the exact data you want, like needs, intentions, and preferences — in addition to email
Offer value in return for data — e.g. a bespoke recommendation, sample, or coupon
Trusted Data is permission-based, and has explicit meaning — use it to personalize your marketing

FIRST-PARTY

Behavioral &
Transactional Data

Track clicks and searches on your website
Record data at point-of-sale, like purchase history
Try to infer meaning from the data in order to improve your marketing

Trusted Data is easy with Wyng

Create beautiful microexperiences to collect the exact data you want — and activate the data to personalize recommendations, content, and offers.

Collect Email

Convert unknown visitors into known contacts.

Enrich Profiles

Progressively enrich your CDP / CRM database.

Capture Intent

Help visitors find and buy what’s best for them.

Personalize Experiences

Personalize in the moment — and across marketing channels.

Deliver the right experience, at the right moment

Control how each microexperience is delivered to each website visitor.

Triggered

Sliders, takeovers, gates, and more — triggered dynamically.

Expandable

Sticky bars and buttons that expand, collapse, or link.

Embedded

Always-on microexperiences anywhere on your website.

Landing Pages

Campaign landing pages on your site, or hosted offsite.

Privacy and data security

Wyng helps brands build honest, profitable customer relationships based on trust, and we are committed to strict consumer privacy, data security and regulatory compliance.