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Privacy-First Personalization

Unify and activate zero-party data to deliver experiences
that are always welcome, relevant and compliant

API-powered infrastructure for zero-party data

Zero-party data (ZPD) is all of the consent-based, personal context data that your customers share with you (and keep up-to-date) in order to improve their experience with your brand.

Unify ZPD from all your sources into ZPD profiles

Give customers transparency
and control over their profiles — and build trust

Activate ZPD profiles to personalize experiences in real time

API Powered

Unify ZPD from all your sources into ZPD profiles

Integrate your existing sources — product finder quizzes, surveys, opt-in forms, loyalty program, email preference center, etc.

Also use Wyng to easily source ZPD — create experiences that ask customers for personal context data and consent, and provide a benefit in exchange.

All sources automatically enrich your customers' ZPD profiles.

Unify ZPD

Give customers transparency & control over their profiles

Privacy-first personalization is built from the ground up on zero-party data.

ZPD Model
Define your brand-specific data model for ZPD profiles

ZPD Model

Customer Portal
Customers keep their profiles up-to-date via a secure portal on your website or app
Real-time Segments
Create and activate segments based on ZPD joined with first-party data sets

Activate ZPD to personalize customer experiences

Show content, products, and offers that are most relevant to each customer or segment.

Activate ZPD across addressable channels, using your existing marketing tools.

Also use Wyng to personalize experiences in real time — using ZPD and machine learning, we automatically insert the most relevant experiences at key moments of engagement on your website, app, and emails.

Activate ZPD

Zero-party data API

Get data in & out easily and securely, and leverage specialized ZPD processing and automation to connect ZPD to all of your teams and tools.

Native ZPD data types, and attribute-level metadata

Code Snippet

Smart merging, cross-session unification, and CCPA & GDPR-compliant pseudonymization
Ultra-fast lookups with conditioning on ZPD metadata and multiple event sets

ZPD unlocks direct-to-consumer revenue


incremental revenue in first 30 days

Travel & Hospitality

lift in transaction rate on DTC ecommerce site

lift in click-through rate on email campaigns
Beauty & Cosmetics

The future of personalization is privacy-first

Consent-based zero-party data and privacy by design principles are at the core of the Wyng platform, and we are committed to strict data privacy, security and regulatory compliance.


Trusted by the world’s leading brands

Wyng has over 250 customers, including 61 of the 100 Forbes’ "World’s Most Valuable Brands"

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Wyng Client Logos
ZPD formula

Privacy-first personalization

Use ZPD for marketing that's always welcome, relevant, and compliant.

Read blog post

ZPD Microexperiences

ZPD microexperiences

See how brands source zero-party data on their digital channels.

Read blog post

Guided Selling

Guided selling quizzes

Guide each customer to the right product for their needs.

Read blog post

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