The California Consumer Privacy Act (CCPA) went into effect January 1, 2020 and impacts a large number of businesses by requiring greater transparency around the collection, use and sharing of personal data from consumers.
The California Privacy Rights Act (CPRA), also known as CCPA 2.0, will take effect on January 1, 2023. The CPRA amends the CCPA by expanding consumer rights and protections, and establishing the California Privacy Protection Agency (CPPA) to protect consumers through enforcement of the law.
Wyng is certified SOC 2 Type 2 compliant. SOC 2 standards are established by the American Institute of Certified Public Accountants (AICPA) and address comprehensive information and data security controls. Certification is only awarded to organizations that prove their operations are up to the AICPA standards.
To learn more about the role Wyng plays with respect to consumer data, the types of data brands collect with Wyng, and how the data is secured, see the Wyng Data & Security Primer.
At Wyng, our core value is to provide privacy-first marketing solutions to our customers -- so we take consumer privacy and data security seriously. We are focused on helping our customers connect with consumers in meaningful ways while protecting consumer privacy, securing consumer data, and complying with the latest government regulations.
We will continue to pursue new levels of privacy beyond legal requirements, and we will update this page regarding any new certifications or legal mandates that we meet or achieve. You can also email firstname.lastname@example.org if you have any questions.