The California Consumer Privacy Act (CCPA) went into effect January 1, 2020 and impacts a large number of businesses by requiring greater transparency around the collection, use and sharing of personal data from consumers.
The California Privacy Rights Act (CPRA), also known as CCPA 2.0, will take effect on January 1, 2023. The CPRA amends the CCPA by expanding consumer rights and protections, and establishing the California Privacy Protection Agency (CPPA) to protect consumers through enforcement of the law.
Wyng is certified SOC 2 Type 2 compliant. SOC 2 standards are established by the American Institute of Certified Public Accountants (AICPA) and address comprehensive information and data security controls. Certification is only awarded to organizations that prove their operations are up to the AICPA standards.
To learn more about the role Wyng plays with respect to consumer data, the types of data brands collect with Wyng, and how the data is secured, see the Wyng Data & Security Primer.
At Wyng, our core value is to provide marketing solutions to our customers -- and in doing so, we take our customers’ needs for consumer privacy and data security seriously. We are focused on helping our customers connect with consumers in meaningful ways while protecting consumer privacy, securing consumer data, and complying with the latest government regulations.
From time to time we receive questions about privacy and data security. This Hub is a central resource where you can find current and detailed information on what Wyng is doing with respect to privacy and data security -- from new product capabilities and security enhancements to legal documentation updates.