We’ve built a platform for ambitious companies who want to create more relevant, rewarding, and trustworthy experiences for their customers. Empower your team to build and personalize campaigns with the power of zero-party data.
“Reaching customers is harder than ever with the changes in data privacy norms. We knew personalization with Wyng would be powerful, but we were blown away to see how much engagement and conversion increased immediately after launching just a few personalized experiences.”
CHRISTINA BELLMAN, CEO OF LEVO
Industry: Beauty & Cosmetics
Challenge: L’Oréal UK has an extensive product catalog and web visitors with a variety of skin needs. The beauty giant needed a way to help customers identify products that are the best fit for their desired skincare routine.
Solution: L’Oréal UK used Wyng’s Microexperience Studio to build an interactive diagnostic quiz to collect customer preferences and suggest personalized product recommendations.
Industry: Travel & Hospitality
Challenge: Vrbo wanted to engage and inspire their customers to book safe getaways during the COVID pandemic.
Solution: Vrbo’s Vacay Finder, built with Wyng’s Microexperience Studio, provides individualized vacation destination recommendations based on a traveler’s personal preferences.
"Railbookers chose to partner with Wyng to bring our personalization efforts and data strategy to the next level. Wyng will help us better understand our travelers' preferences and immediately action those preferences to deliver more personalized digital experiences and curated recommendations - all while respecting consumer privacy.”
FRANK MARINI, CEO OF RAILBOOKERS
Industry: Travel & Hospitality
Challenge: AAA Northeast members expect a high level of personalization in their brand interactions, especially when it comes to service and product recommendations. As AAA aimed to scale their personalization efforts beyond in-person interactions and direct mail, they needed a tool that would help them to curate content digitally at scale.
Solution: AAA Northeast used Wyng to build a simple microexperience during member renewal and new member onboarding – a one question survey to collect zero-party data that could be used to customize content, promotions, and product recommendations.
Industry: Consumer Packaged Goods
Challenge: Unilever Canada sells most of their goods through retailers, meaning the CPG giant doesn’t get much direct interaction with their end customers. Unilever needed to find a way to build their subscriber database while learning more about their customers’ preferences.
Solution: Unilever Canada implemented welcome quizzes, sweepstakes, promotions, and sampling programs through Wyng to engage with customers, obtain opt-ins and email addresses, and learn customer preferences to power personalization efforts.
"A year ago, zero-party data wasn't part of my vocabulary. I am so glad to be partnering with Wyng, because ZPD hits on every part of my data strategy - getting data that 1) customers are willing to share and 2) my team wouldn't be able to retrieve any other way - regardless of how much money we'd be willing to pay."
VICTORIA MATIOUCHINA, VP OF CUSTOMER EXPERIENCE & INSIGHTS, COLLETTE TRAVEL
Industry: Quick Service Restaurants
Challenge: This coffee chain needs to create engaging, digital content that delights their loyal fandom just as much as in-store experiences.
Solution: Using the self-serve Wyng Microexperience Studio, in conjunction with the expert guidance of the Wyng Services Team, the national brand creates a variety of experiential quizzes and polls that are just as fun to participate in as they are to share.
Industry: Media & Advertising
Challenge: LEARFIELD has to execute a high-volume of campaigns for their clients and sponsors, while making sure to keep quality up and creativity flowing.
Solution: LEARFIELD uses pre-buit templates in the Wyng Use Case Library to quickly spin-up thousands of engaging, polished campaigns – from sweepstakes, to brackets, to instant wins.
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