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Wyng and Attentive Partner to Personalize Customer Journeys with Zero-Party Data
The Wyng Connector for Attentive is a no-code integration that allows brands to instantly route zero-party data to Attentive to create more effective segments based on customer needs, preferences and other zero-party data, and personalize messages according to zero-party data.
Wyng makes better personalization easier with new tools to build simple, progressive zero-party data collection experiences
New features enable brands to easily create better personalization in a single click without invading customer privacy.
Debate: Where is Data Going?
In this podcast from Tech Backstage Live, Jacob Borgeson, Director of Product Marketing at Wyng talks privacy, data protection, and hyper-personalization of online experiences – without the privacy problems that are ripe in the data industry.
LĒVO Doubles Engagement and Increases Conversion by 29% with Personalization based on Zero-Party Data powered by Wyng
By delivering preference-based personalization in record time, LĒVO was able to double its average visitor engagement and improve conversion by 29%. Christina Bellman, CEO of LĒVO says, “Reaching customers is harder than ever with the changes in data privacy norms. We knew personalization with Wyng would be powerful, but we were blown away to see how much engagement and conversion increased immediately after launching just a few personalized experiences.”
Wyng announced compliance with the Health Insurance Portability and Accountability Act (HIPAA), the U.S. national standard set for health information security and privacy. Wyng is committed to the protection of customer data, and this move is the latest in ensuring its products meet the rigorous requirements of appropriate data protection regulations.
Compliance-First vs Privacy-First: Why Aiming for Compliance Is a Failing Strategy
We are entering the privacy-first era where people have more control over their data, and brands need to change their customer data strategy accordingly. This article explores the principles a brand needs to follow to be privacy-first.
Accept All Cookies? How GDPR Changed the Internet in 6 Short Years
“GDPR was enacted almost 6 years ago. On this anniversary of “the toughest privacy and security law in the world,” it is appropriate to look back at what that law has done and appreciate how impactful it has been on the lives of everyone in the world.”
Wyng’s new connector will enable brands to feed zero-party data from Wyng to Qualtrics Experience ID, where the data can then be analyzed and activated to generate personalized experiences at scale.
As a result of privacy regulations and privacy-aware consumers, brands are now investing in zero-party data. This is data that consumers knowingly and intentionally share with a brand in exchange for something of value, like a personalized recommendation, loyalty points, and/or a coupon. Consumers will share their data with a brand they trust when the brand makes it worth their while.
Experience management (XM) platform Qualtrics has announced a partnership with zero-party data platform Wyng. Wyng has released a connector for Qualtrics that will allow brands to feed zero-party data directly into the Qualtrics Experience iD system to power personalized customer experiences.
Like so much in the advertising industry, the rise of ZPD comes back to the death of third-party cookies. Without them, it will become more difficult for advertisers to track people across multiple websites and target them based on (sometimes inaccurate) information.
As a marketing team, how do you know the emails and SMS messages you send will be relevant to each recipient? Will people be receptive to the communications, or will they opt out? What about your website, mobile wallet offers, and social ads – will they resonate with each customer’s interests, desires, or values? How can you be sure? The only way to know is to ask.
Insider has identified the top 16 privacy tech vendors that work in the advertising industry, based on nominations and our own reporting.
In 2022, a brand’s ability to deliver personalized experiences will, in turn, depend on its ability to collect meaningful, predictive data in a privacy-friendly and ethical manner. Brands that commit to data privacy, embrace zero-party data, and invest in innovative experience design will find themselves ahead of the competition.
Marketers and merchants are in the privacy-first era now. Collecting zero-party data to deepen relationships, give consumers transparency, choice, and control is the way forward. Even first-party behavioral data has its pitfalls, since it is collected in ways that consumers do not know and is used in ways that consumers do not expect. Zero-party data is the true gold standard.
A new survey suggests that 70% of consumers have abandoned their purchases because they didn’t trust the way their data would be handled.
“Armed with features like Hide My Email, a growing number of consumers will simply block communications from brands that send irrelevant or unwanted email. For brands and marketers, the writing is on the wall: it’s time to embrace the “privacy-first” era,” Lansford wrote in an email.
Brands that embrace ethical and transparent practices with respect to consumer privacy and consumer data will be in a much more advantageous position going forward. And that’s where zero-party data (ZPD) becomes an important tool for brands moving forward: it provides essential personalization while still respecting consumer privacy.
Recently, Vrbo tapped Wyng to help keep its customers engaged during the pandemic and learn more about their future travel intentions. Enter the new Vrbo Vacay Finder, a micro experience built on the Wyng platform that provides individualized vacation destination recommendations based on a traveler’s personal preferences.
“Zero party data is knowingly and intentionally shared with the brand, with the understanding that the brand will use it to make a more personalised experience for them,” says Wendell Lansford, co-founder of marketing tech firm Wyng, who refers to these types of quizzes and surveys as “micro-experiences”. Wyng created one for the L’Oréal-owned skincare line La Roche Posay called Routine Finder which asks users five questions about their skin type and the number of different products they’re happy to use.
While the lawsuits remain in Illinois state court, they may point to larger legal battles down the road, said Wendell Lansford, cofounder of marketing-technology firm, at Wyng. According to Lansford, the rise of such policies “underscores the need for brands to get ahead of the issue, by taking a ‘privacy-first’ stance with respect to all types of consumer data, including biometric data.”
According to Wendell Lansford — cofounder of the marketing technology firm, Wyng — such technology is helping Amazon win over beauty customers, alongside the company’s ability to meet the rapidly evolving needs of shoppers around areas like customization. “There’s informational overload stemming from social media, so advertising must be incredibly specific to break through the noise,” Lansford told Insider. “These factors, combined with convenience of getting products shipped quickly and directly to their door, will ultimately win them over. Companies that are able to deliver this will become a go-to destination for beauty products.”
“The pandemic drove retailers to increasingly shift their focus to e-commerce. This made the need to gather better audience data and provide personalized customer experiences even more critical for survival. For brands such as Moët Hennessy and Church and Dwight, zero-party data (ZPD) has been an ideal tool to navigate these hurdles.”
“The privacy revolution has arrived in the marketing industry. Changing attitudes, new and evolving regulations and the demise of third-party cookies and Apple’s IDFA have permanently altered traditional marketing practices built on third-party and first-party data. More than ever, there’s a pressing need for brands to invest in ethical and compliant alternatives.”
“If data is the engine that drives the digital experience, it’s in desperate need of a tune-up. In the past year, we’ve witnessed a wholesale reevaluation of how we interact with brands online; and at the same time, brands have been forced to reevaluate how they interact with their customers.”
“Wyng has launched its privacy-first personalisation platform, ZPD API, a consent-based personal context data platform for customers to share with a brand they trust.”
“After building a profitable zero-party data software business, Wyng rolls out essential infrastructure to accelerate the marketing industry’s shift to transparent and ethical data practices.”
“Wyng, a provider of zero-party data (ZPD) software, today launched its privacy-first personalization platform built on a ZPD API.”
“Wyng, the leading provider of zero-party data (ZPD) software, announced the launch of its privacy-first personalization platform built from the ground up on a ZPD API — both the first-of-their-kind in the marketing industry. With this launch, Wyng uniquely equips brands to build deep and profitable customer relationships based on trust, while ensuring compliance with evolving privacy regulations.”
“Wyng, a New York-based provider of zero-party data software, raised $2 million from existing investors including Edison Partners and Windcrest Partners.”
“Using a quick interactive quiz, Vrbo was able to offer personalized vacation destination recommendations to 80k consumers, and 25% of them booked a vacation rental.”
“Wyng, a New York-based provider of zero-party data software for social marketing, raised $2 million from insiders Edison Partners and Windcrest Partners.”
“Wyng, the leading provider of zero-party data (ZPD) software, today announced the launch of its privacy-first personalization platform built from the ground up on a ZPD API — both the first-of-their-kind in the marketing industry.”
“Enter the new Vrbo Vacay Finder, a microexperience built on the Wyng Platform that provides individualized vacation destination recommendations based on a traveler’s personal preferences.”
“Online shoppers are going to be actively researching and shopping interchangeably between online and stores, so retailers will need to be prepared to deliver engaging experiences across all channels, online, mobile, and in-store.”
“Wyng launched the Digital Campaign Index, a real-time scoring system that allows brands to quickly and objectively measure digital campaign performance against other campaigns in their industry by averaging two independent performance indicators — Engagement Score (ES) and Virality Score (VS).”
“The new iPhones are an opportunity for brands to reach potential customers in new ways, especially when merged with location, says Wendell Lansford, co-founder of Wyng, a digital campaign platform for agencies and brands.”
“From a marketing perspective, while there were few big surprises, Apple is clearly doubling down on camera-based features, which could have implications for developers and marketers as iPhones account for 37% of all traffic to digital campaigns and promotions, according to Wendell Lansford, co-founder of Wyng, in a statement emailed to Mobile Marketer.”
“With this wide availability of AR, marketing platform Wyng co-founder Wendell Lansford told me via email, AR will change “from a novelty to a viable marketing vehicle, and create new paid and owned marketing opportunities for brands and agencies.”
“IOS 11, Apple’s latest operating system set to be released for public download on Sept. 19, places Apple in a position to “change AR from a novelty to a viable marketing vehicle,” said Wendell Lansford, co-founder of social marketing platform Wyng.”
Our Co-Founder, Wendell, was on Cheddar TV discussing how the advent of Facebook, Twitter, and Instagram has revolutionized how brands and agencies are engaging their consumers to keep up with the voracious speed of digital content creation and sharing.
As agencies continue to innovate consumer digital experiences, a powerful new offering emerges for agencies, complete with free access, Always-On Data, collaborative sandboxes and usage-based pricing.
The digital silent auction is interesting as builds from the growing trend of brands merging content and commerce to add cause marketing to the formula. The campaign draws together three disparate groups — Adidas, Refinery 29 and Wyng — for a good cause.
adidas and Refinery29 are partnering with celebrated female artists to create one-of-a-kind pairs of UltraBOOST X representing all 50 states. The limited edition BOOST the Nation collection is created for women by women to unite creativity through sport and reflect the nation’s individuality.
Ashley Stewart sells plus-size apparel and uses social media to let its female customers tell the world about themselves and the women they admire. One way it does that is through contests it runs at least monthly with the aid of digital marketing platform Wyng.
Don’t call it a comeback…vinyl has been here for years. However, it appears that lately vinyl records have experienced a resurgence in popularity. In 2016, more than 3.2 million vinyl records were sold, according to Sony Music, demonstrating a new wave of demand and love for the old-school format.
Digital campaign platform Wyng today announced the release of GIF Creator, its latest digital campaign format that allows brands and consumers to co-create personalized GIFs to share across owned social channels.
The Sony effort used Wyng’s platform featuring consumer and data APIs for real-time campaign performance metrics. Twenty-eight days into the campaign, a microsite dedicated to the giveaway already had more than 23,700 entries.
Sony Music’s Legacy Recordings worked with digital campaign platform Wyng to launch its “30 Day Vinyl Giveaway” campaign, running throughout the month of April.
When Offerpop was founded in 2009, the name was apt. The goal of digital marketing was to engage consumers through promotions, sweepstakes, and special offers. Since then, technology has fueled a more interactive, empowered consumer, and we’ve become something equally new: Wyng.
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