Offerpop is now Wyng! Read more in our press release and FAQs
Industry news and media coverage of Wyng
November 22, 2017
“Online shoppers are going to be actively researching and shopping interchangeably between online and stores, so retailers will need to be prepared to deliver engaging experiences across all channels, online, mobile, and in-store.”
September 29, 2017
“Wyng launched the Digital Campaign Index, a real-time scoring system that allows brands to quickly and objectively measure digital campaign performance against other campaigns in their industry by averaging two independent performance indicators — Engagement Score (ES) and Virality Score (VS).”
September 12, 2017
“The new iPhones are an opportunity for brands to reach potential customers in new ways, especially when merged with location, says Wendell Lansford, co-founder of Wyng, a digital campaign platform for agencies and brands.”
September 12, 2017
“From a marketing perspective, while there were few big surprises, Apple is clearly doubling down on camera-based features, which could have implications for developers and marketers as iPhones account for 37% of all traffic to digital campaigns and promotions, according to Wendell Lansford, co-founder of Wyng, in a statement emailed to Mobile Marketer.”
September 12, 2017
“With this wide availability of AR, marketing platform Wyng co-founder Wendell Lansford told me via email, AR will change “from a novelty to a viable marketing vehicle, and create new paid and owned marketing opportunities for brands and agencies.”
September 12, 2017
“IOS 11, Apple’s latest operating system set to be released for public download on Sept. 19, places Apple in a position to “change AR from a novelty to a viable marketing vehicle,” said Wendell Lansford, co-founder of social marketing platform Wyng.”
July 18, 2017
Our Co-Founder, Wendell, was on Cheddar TV discussing how the advent of Facebook, Twitter, and Instagram has revolutionized how brands and agencies are engaging their consumers to keep up with the voracious speed of digital content creation and sharing.
July 11, 2017
As agencies continue to innovate consumer digital experiences, a powerful new offering emerges for agencies, complete with free access, Always-On Data, collaborative sandboxes and usage-based pricing.
July 5, 2017
The digital silent auction is interesting as builds from the growing trend of brands merging content and commerce to add cause marketing to the formula. The campaign draws together three disparate groups — Adidas, Refinery 29 and Wyng — for a good cause.
July 3, 2017
adidas and Refinery29 are partnering with celebrated female artists to create one-of-a-kind pairs of UltraBOOST X representing all 50 states. The limited edition BOOST the Nation collection is created for women by women to unite creativity through sport and reflect the nation’s individuality.
May 26, 2017
Ashley Stewart sells plus-size apparel and uses social media to let its female customers tell the world about themselves and the women they admire. One way it does that is through contests it runs at least monthly with the aid of digital marketing platform Wyng.
May 24, 2017
Don’t call it a comeback…vinyl has been here for years. However, it appears that lately vinyl records have experienced a resurgence in popularity. In 2016, more than 3.2 million vinyl records were sold, according to Sony Music, demonstrating a new wave of demand and love for the old-school format.
May 18, 2017
Digital campaign platform Wyng today announced the release of GIF Creator, its latest digital campaign format that allows brands and consumers to co-create personalized GIFs to share across owned social channels.
May 1, 2017
The Sony effort used Wyng’s platform featuring consumer and data APIs for real-time campaign performance metrics. Twenty-eight days into the campaign, a microsite dedicated to the giveaway already had more than 23,700 entries.
April 28, 2017
Sony Music’s Legacy Recordings worked with digital campaign platform Wyng to launch its “30 Day Vinyl Giveaway” campaign, running throughout the month of April.
October 27, 2016
When Offerpop was founded in 2009, the name was apt. The goal of digital marketing was to engage consumers through promotions, sweepstakes, and special offers. Since then, technology has fueled a more interactive, empowered consumer, and we’ve become something equally new: Wyng.
