Offerpop is now Wyng! Read more in our press release and FAQs

Introducing Wyng Profiles & Wyng Moments, two new products for zero-party data and privacy-first personalization. Learn More


Industry news and media coverage of Wyng

Media Coverage – Loyalty360

Gauging Customer Engagement Interest in Black Friday, Cyber Monday

November 22, 2017

“Online shoppers are going to be actively researching and shopping interchangeably between online and stores, so retailers will need to be prepared to deliver engaging experiences across all channels, online, mobile, and in-store.”

Media Coverage – Modern Restaurant Management

According to a Recent Study/Survey … End-of-September 2017 Edition

September 29, 2017

“Wyng launched the Digital Campaign Index, a real-time scoring system that allows brands to quickly and objectively measure digital campaign performance against other campaigns in their industry by averaging two independent performance indicators — Engagement Score (ES) and Virality Score (VS).”

Media Coverage – Street Fight

New iPhones May Open the Door for Brands to Experiment With AR

September 12, 2017

“The new iPhones are an opportunity for brands to reach potential customers in new ways, especially when merged with location, says Wendell Lansford, co-founder of Wyng, a digital campaign platform for agencies and brands.”

Media Coverage – Mobile Marketer

With iPhone 8 and iPhone X, Apple takes smartphone to new UGC heights

September 12, 2017

“From a marketing perspective, while there were few big surprises, Apple is clearly doubling down on camera-based features, which could have implications for developers and marketers as iPhones account for 37% of all traffic to digital campaigns and promotions, according to Wendell Lansford, co-founder of Wyng, in a statement emailed to Mobile Marketer.”

Media Coverage – Martech Today

Apple’s ARKit launches a new channel: The hidden layers of reality

September 12, 2017

“With this wide availability of AR, marketing platform Wyng co-founder Wendell Lansford told me via email, AR will change “from a novelty to a viable marketing vehicle, and create new paid and owned marketing opportunities for brands and agencies.”

Media Coverage – Ad Exchanger

Apple’s New IPhone Was ‘Created For Augmented Reality’ – And Brands Should Pay Attention

September 12, 2017

“IOS 11, Apple’s latest operating system set to be released for public download on Sept. 19, places Apple in a position to “change AR from a novelty to a viable marketing vehicle,” said Wendell Lansford, co-founder of social marketing platform Wyng.”

Media Coverage – Cheddar TV

Wendell Lansford Talks Digital Marketing on Cheddar TV

July 18, 2017

Our Co-Founder, Wendell, was on Cheddar TV discussing how the advent of Facebook, Twitter, and Instagram has revolutionized how brands and agencies are engaging their consumers to keep up with the voracious speed of digital content creation and sharing.

Press Release

Wyng Launches Two New Products – Industry Firsts

July 11, 2017

As agencies continue to innovate consumer digital experiences, a powerful new offering emerges for agencies, complete with free access, Always-On Data, collaborative sandboxes and usage-based pricing.

Media Coverage – Marketing Dive

Adidas Fortifies Content-and-Commerce Mix with Silent Auction

July 5, 2017

The digital silent auction is interesting as builds from the growing trend of brands merging content and commerce to add cause marketing to the formula. The campaign draws together three disparate groups — Adidas, Refinery 29 and Wyng — for a good cause.

Press Release

adidas Hosts BOOST the Nation Custom Sneaker Auction for Women by Women to Unite Creativity Through Sport

July 3, 2017

adidas and Refinery29 are partnering with celebrated female artists to create one-of-a-kind pairs of UltraBOOST X representing all 50 states. The limited edition BOOST the Nation collection is created for women by women to unite creativity through sport and reflect the nation’s individuality.

Media Coverage – InternetRetailer

Plus-size Retailer Ashley Stewart Promotes Empowerment to Social Followers

May 26, 2017

Ashley Stewart sells plus-size apparel and uses social media to let its female customers tell the world about themselves and the women they admire. One way it does that is through contests it runs at least monthly with the aid of digital marketing platform Wyng.

Media Coverage – DM News

Sony Music’s Legacy Recordings Partners with Digital Campaign Company to Launch ‘30 Day Vinyl Giveaway’

May 24, 2017

Don’t call it a comeback…vinyl has been here for years. However, it appears that lately vinyl records have experienced a resurgence in popularity. In 2016, more than 3.2 million vinyl records were sold, according to Sony Music, demonstrating a new wave of demand and love for the old-school format.

Press Release

Wyng Introduces GIF Creator, a Digital Marketing Breakthrough

May 18, 2017

Digital campaign platform Wyng today announced the release of GIF Creator, its latest digital campaign format that allows brands and consumers to co-create personalized GIFs to share across owned social channels.

Media Coverage – Marketing Dive

Is Retro Music Digital Marketing’s Hot New Item?

May 1, 2017

The Sony effort used Wyng’s platform featuring consumer and data APIs for real-time campaign performance metrics. Twenty-eight days into the campaign, a microsite dedicated to the giveaway already had more than 23,700 entries.

Press Release

Sony Music’s Legacy Recordings Teams up with Digital Campaign Company Wyng for “30 Day Vinyl Giveaway” Campaign

April 28, 2017

Sony Music’s Legacy Recordings worked with digital campaign platform Wyng to launch its “30 Day Vinyl Giveaway” campaign, running throughout the month of April.

Press Release

Introducing Wyng

October 27, 2016

When Offerpop was founded in 2009, the name was apt. The goal of digital marketing was to engage consumers through promotions, sweepstakes, and special offers. Since then, technology has fueled a more interactive, empowered consumer, and we’ve become something equally new: Wyng.