Preference-based personalization

Personalize digital experiences based off volunteered data, not assumptions

What is preference-based personalization?

Preferences can be any customer attribute that influences a purchase decision - context, characteristics, needs, values, interests, likes/dislikes. Preferences cannot be assumed or inferred, they must be voluntarily shared by a customer (this is also called "zero-party data"). When businesses use preferences (by itself, or in conjunction with other data, like behavioral, loyalty, or demographic) to personalize experiences, that’s called preference-based personalization.

Advantages of preference-based personalization

Tracking behavior or purchasing data can often result in bad customer experiences. With preference-based personalization, relevance is delivered based on data that is freely given – meaning experiences are always welcomed.

Preference data comes directly from your customers, and is therefore the most accurate data your business can collect. Stop wasting ad spend on people you think could be your customers, and just target people who declare their needs and interests. 

With demographic or behavioral data, most personalization efforts stem from months of behind-the-scenes number crunching and trend analysis. Using preferences for personalization makes it unnecessary to perform data analysis, as you can immediately act on declared customer preferences.

Giving customers transparency and control over how their data is shared and utilized by a brand builds brand trust and customer loyalty.

Use Wyng for preference-based personalization across your website and mobile app

Personalized Offers

10% off personalized coupon for products that boost hyrdration

Personalized Content

Personalized tour destinations based on travel preferences

Personalized Recommendations

Advanced Targeting

Wyng has the ability to personalize for known and anonymous visitors.

Want to convert more anonymous traffic to known opt-ins? Target anonymous visitors with a Conversational Opt-In, that rewards customers with a coupon code in exchange for an email or mobile opt-in.

Want to learn more about a customer whose email you already have ? Target known visitors with a single Next Best Question, that rewards customers with personalized content in exchange for some preference data.

Looking to drive more purchases?
Target customers based off of preference data and trigger personalized product recommendations across your website or mobile app.

Opt In reward

In-Session and Cross-Session Personalization

Wyng can recognize the same visitor in the same session without them filling out a form. This means you can deliver personalized product or content recommendations from an abandoned Product Advisor Quiz or a single Next Best Question response.

Wyng can also recognize the same visitor across sessions if a form has been filled with a unique identifier.

Integrate your tech stack for preference-based personalization across all channels

Use Wyng experiences for progressive data capture

Progressive Data Capture

Preference-based personalization is fueled by transparent, user-friendly, well-timed data collection (also called "zero-party data collection"). Learn how our Progressive Data Capture capabilities can help you enrich customer profiles over time and trigger dynamic updates to form fields based off of known and unknown data.

Next Best Question

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