Offerpop is now Wyng! Read more in our press release and FAQs

A scalable and agile digital campaign platform

Consumers no longer respond to static, passive ads, marketers must now engage, inspire, and co-create with them.

The Wyng platform helps brands and agencies create and run immersive digital experiences that inspire audience engagement and create communities, what we call tribes, bound by affinity and connection.

Account Management:

  • Configure user roles and permissions in-platform
  • Take advantage of single sign-on (SSO) capabilities for enterprises
  • Add unlimited users to your property to facilitate collaboration and sharing

APIs and Integrations:

  • Build custom configurations using our open-sourced technology
  • Connect first-party data and user generated content (UGC) from our platform to other sources by leveraging a variety of APIs
  • Integrate with other enterprise platforms including:
    • Salesforce Marketing Cloud
    • Salesforce
    • Mailchimp
    • Oracle Responsys
    • SproutSocial

Brand Theming:

  • Easily configure your campaign’s font, colors, spacing and styling without the need for CSS or developer skills to align with brand guidelines
  • Re-use brand themes across different campaigns and easily publish to a variety of digital channels
  • Preview live renderings on mobile, tablet and desktop devices

Campaigns Dashboard:

  • Get inspired by our library of innovative campaign use cases
  • Create a new campaign or manage an existing one
  • Copy successful campaigns, configure and launch quickly

Content Dashboard:

  • Approve and reject consumer content, both individually and in bulk
  • Sort and filter content by:
    • Date range
    • Source (Instagram, Twitter, Vine and more)
    • Type (photo, video, text)
    • Status (approved, rejected, claimed)
    • Keywords and/or tags
    • …and more
  • Leverage filters to feed content into visualizations on websites, blogs, event displays, out-of-home advertising and Facebook tabs

Drag & Drop Builder:

  • Create and design activations with drag and drop component functionality
  • Save and preview your campaign on mobile, tablet and desktop devices
  • Publish on a landing page, website (via JS embed or iFrame) or Facebook tab

Metrics Dashboard:

  • Access campaign- and property-level metrics and associated drill-downs for:
    • Visits and Clicks
    • Form and Content Entries
    • Shares and Click-Throughs
    • Time Spent and Earned Reach
  • Take advantage of the Digital Campaign Index (DCI), a real-time tool that measures and scores campaign value and performance
  • See how your campaign stacks up to others with industry-level benchmarks

Rights Management:

  • Select from implied, hashtag or checkbox consent options to align with your legal requirements
  • Enable auto-response and respond to consumers in real-time
  • Repurpose top user-generated content across other marketing channels

Get a free platform demo