A Customer Preference Center is a central, secure place on your site for customers to control and manage the data they share with brands. Giving customers control over their own data builds engagement, trust, and loyalty. Customers can update their preferences over time, which increases the quality of data that brands receive and improves personalization efforts.
Giving customers control of their data builds trust and engagement, resulting in more accurate, fresher data that can be used without fear or risk.
A unified preference center creates an easily auditable trail of data submissions and consent. Wyng securely integrates with customer login or can provide email or SMS ID verification natively.
Centralizing data management makes it easier for customers to set preferences and manage their relationship with your brand.
People are more likely to open and click on content when they asked for it and are able to specify exactly what type of interactions they want.
Volunteered data is much more likely to be accurate and reliable. Marketing teams save time and money otherwise spent on AI or data analysis to infer customer preferences.
Wyng Preference Centers are API-first and can easily integrate into existing identity systems and route data to and from your CRM, CDP, ESP, Privacy Management, and more.
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Data Unification for many different types of user IDs from any system are supported natively in the Wyng platform.