A Customer Preference Center is a central, secure place on your site for customers to control what a brand knows about them. Giving customers control builds engagement, trust, and loyalty while increasing the quality of customer data, accuracy of personalization efforts, and overall marketing efficiency.
Giving customers control of their data builds trust and engagement, resulting in more accurate, fresher data that can be used without fear or risk.
A unified preference center creates an easily auditable trail of data submissions and consent. Wyng securely integrates with customer login or can provide email or SMS ID verification natively.
Centralizing data management makes it easier for customers to set preferences and manage their relationship with your brand.
People are more likely to open and click on content when they asked for it and are able to specify exactly what type of interactions they want.
Volunteered data is much more likely to be accurate and reliable. Marketing teams save time and money otherwise spent on AI or data analysis to infer customer preferences.
Wyng Preference Centers are API-first and can easily integrate into existing identity systems and route data to and from your CRM, CDP, ESP, Privacy Management, and more.
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Data Unification for many different types of user IDs from any system are supported natively in the Wyng platform.