Preference Centers

Earn Trust by Putting Customers in Charge of their Data

What is a Preference Center?

A Customer Preference Center is a central, secure place on your site for customers to control and manage the data they share with brands. Giving customers control over their own data builds engagement, trust, and loyalty. Customers can update their preferences over time, which increases the quality of data that brands receive and improves personalization efforts.

Benefits of a Unified Preference Center

Better Data

Giving customers control of their data builds trust and engagement, resulting in more accurate, fresher data that can be used without fear or risk.

Privacy & Security

A unified preference center creates an easily auditable trail of data submissions and consent. Wyng securely integrates with customer login or can provide email or SMS ID verification natively.

Better Customer Experience

Centralizing data management makes it easier for customers to set preferences and manage their relationship with your brand.


People are more likely to open and click on content when they asked for it and are able to specify exactly what type of interactions they want.


Volunteered data is much more likely to be accurate and reliable. Marketing teams save time and money otherwise spent on AI or data analysis to infer customer preferences.

Easy Integration

Wyng Preference Centers are API-first and can easily integrate into existing identity systems and route data to and from your CRM, CDP, ESP, Privacy Management, and more.

Customer Examples

Always on-brand, always beautiful. Wyng preference centers are 100% customizable. 


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Build new experiences in minutes with dozens of pre-made templates and your own custom component library.

Flexibility to manage constant change

Our Services can accelerate your team with development, strategy, and other services.



Data Unification for many different types of user IDs from any system are supported natively in the Wyng platform.



Built-in consent, privacy policy, and encryption features ensure compliance with enterprise data privacy and security standards.

Maximize ROi of your existing TECHNOLOGY

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