Social and user-generated content

Drive traffic, sales, and advocacy with highly visual user-generated content

Shoppable instagram

Wyng provides a complete solution for global enterprises to collect, moderate, and use social and user-generated content securely and quickly. Simplify, streamline, and optimize the process of locating and displaying user-generated content in the most visual, highly-engaging way possible.


The most complete UGC platform

Unlock the power of authentic content with the an end-to-end platform for sourcing, curating, and activating UGC. With Wyng, businesses can tell richer stories, inspire more purchases, and personalize experiences across all marketing channels with UGC content.


Automatically ingest content with flexible rules for mentions and hashtags from Instagram, X, Facebook, and direct upload. Easily obtain rights to reuse with permission states, workflows, and support for audits. Incentivize contributions and time requests perfectly with coupons and custom event triggers. Inspire high-quality content via contests, voting, and influencer participation.

Streamline the use of customer content with a unified content repository that has all the tools needed to create custom workflows for approval, usage, tagging, and more. Includes multi-party approval, bulk operations, and custom rules for automation.

Create powerful conversion tools by combining user content with zero-party data to create unique, relevant, and peer-validated shopping experiences for all of your audiences at every stage of their journey. Clickable and shoppable Instagram ads close the loop between influencers and purchases.

Organize across brands, markets, and regions, and control role-based access and shared asset libraries to help all your teams and agencies work faster. SSO and SAML user provisioning and removal and central compliance and governance tools make meeting privacy and security standards around the world easy.

Comprehensive, real-time metrics for each asset, influencer, brand, and product that can automatically roll up into a campaign or company leave. Every aspect of user interaction is tracked and can be exported instantly via our API.

Click-to-buy user generated content from clothing brand Buckle

Shoppable User-Generated Content

Drive more sales by utilizing user-generated content to highlight products and ease pre-purchase anxiety. Wyng makes it easy to integrate your product catalog and tag UGC with products. Embed shoppable UGC galleries across your website or mobile app.

UGC gallery for Delta's #skymileslife campaign

Galleries & Carousels

Display UGC via content gallery or carousel. Present the right content on your homepage, product category pages, and PDPs by using dynamic filtering at display time. You can filter content by tag, taxonomy, attributes/values, hashtags, keyword, social user account, date range, source, and more.

Map Products to Content

  • Integrate your product catalog and automatically synchronize with your master product feed, including feeds in multiple languages
  • Map one or more products/SKUs to individual UGC assets
  • Present the right content on product detail pages and product category pages by using dynamic filtering at display-time, including filtering by SKU
  • Configure on-click behavior to make it easy to identify and purchase products
Laptop screen with Wyng conversion unit library showing product catalog

Community Engagement & Contests

Increase the reach of your marketing campaigns by adding a user-generated component to any sweepstakes, giveaway, poll, or contest. Wyng supports video and photo submissions via direct upload or flexible rules for @mentions, #hashtags, keywords, etc.

Welcome page for OxiClean's UGC gallery page for #MyOxiClean

Co-Created Content

Use co-created user-generated content to differentiate your brand from your competitors, increase your social proof, and foster a sense of community. Wyng makes it easy to secure rights to content and set rules in place to automate moderation of content.

Personalized UGC Activations

Display relevant user-generated content to website visitors by personalizing galleries, carousels, and testimonials based on a visitor's previously volunteered preferences. For example, displaying images of Europe for someone who indicated a desire for European travel on a product finder quiz. Or, sharing pop-up testimonials and a call-to-action to purchase an item that was previously recommended on site.

Why Wyng

fast clock

Design and build at lightning speed

Marketers can build UGC experiences in minutes without any help from IT. Select from dozens of customizable templates, already optimized for engagement and conversion.

Flexible service models to meet your needs

Jump into the platform and immediately start creating experiences self-serve. Or, augment and accelerate your team with Wyng services, including strategic, technical, and fulfillment.


Modern enterprise architecture

Unify and simplify how you create, publish, and optimize digital experiences across markets, brands, and tech stacks. As an API-first, cloud-based platform, Wyng is easy to integrate with any existing software or system.


Secure and compliant

Built-in consent, privacy policy, and encryption features ensure compliance with enterprise data privacy and security standards. Wyng is proud to be GDPR and HIPAA compliant as well as SOC 2 Type 2 certified.

Ready to launch your first UGC experience with Wyng?