Unlock the power of authentic content with the an end-to-end platform for sourcing, curating, and activating UGC. With Wyng, businesses can tell richer stories, inspire more purchases, and personalize experiences across all marketing channels with UGC content.
Automatically ingest content with flexible rules for mentions and hashtags from Instagram, X, Facebook, and direct upload. Easily obtain rights to reuse with permission states, workflows, and support for audits. Incentivize contributions and time requests perfectly with coupons and custom event triggers. Inspire high-quality content via contests, voting, and influencer participation.
Streamline the use of customer content with a unified content repository that has all the tools needed to create custom workflows for approval, usage, tagging, and more. Includes multi-party approval, bulk operations, and custom rules for automation.
Create powerful conversion tools by combining user content with zero-party data to create unique, relevant, and peer-validated shopping experiences for all of your audiences at every stage of their journey. Clickable and shoppable Instagram ads close the loop between influencers and purchases.
Organize across brands, markets, and regions, and control role-based access and shared asset libraries to help all your teams and agencies work faster. SSO and SAML user provisioning and removal and central compliance and governance tools make meeting privacy and security standards around the world easy.
Comprehensive, real-time metrics for each asset, influencer, brand, and product that can automatically roll up into a campaign or company leave. Every aspect of user interaction is tracked and can be exported instantly via our API.
Drive more sales by utilizing user-generated content to highlight products and ease pre-purchase anxiety. Wyng makes it easy to integrate your product catalog and tag UGC with products. Embed shoppable UGC galleries across your website or mobile app.
Display UGC via content gallery or carousel. Present the right content on your homepage, product category pages, and PDPs by using dynamic filtering at display time. You can filter content by tag, taxonomy, attributes/values, hashtags, keyword, social user account, date range, source, and more.
Increase the reach of your marketing campaigns by adding a user-generated component to any sweepstakes, giveaway, poll, or contest. Wyng supports video and photo submissions via direct upload or flexible rules for @mentions, #hashtags, keywords, etc.
Use co-created user-generated content to differentiate your brand from your competitors, increase your social proof, and foster a sense of community. Wyng makes it easy to secure rights to content and set rules in place to automate moderation of content.
Marketers can build UGC experiences in minutes without any help from IT. Select from dozens of customizable templates, already optimized for engagement and conversion.
Jump into the platform and immediately start creating experiences self-serve. Or, augment and accelerate your team with Wyng services, including strategic, technical, and fulfillment.
Unify and simplify how you create, publish, and optimize digital experiences across markets, brands, and tech stacks. As an API-first, cloud-based platform, Wyng is easy to integrate with any existing software or system.