Consumer packaged goods
Transparent, User-Friendly Data Collection for CPG Brands
Increase opt-ins, enrich your CRM, and deliver personalized customer experiences
Menu
With no code, marketers can build sweepstakes, instant wins, quizzes, post-purchase surveys, and more in the Wyng Microexperience Studio. Start with one of our dozens of pre-built templates designed with CPG use cases in mind.
Use the experiences you build to ask consumers about their product affinities, preferred retailers, lifestyle, and communication preferences (including email and SMS opt-ins). Reward consumers with built-in value-exchange features, like a customized coupon code or product recommendation.
Unlock actionable insights about your audience and identify customer segments based on what’s most important to your business (i.e., favorite brands, preferred retailers, monthly budget). Feed those segments and other customer data to your existing systems, to personalize across channels (email, SMS, etc.).
Build trust with your customers by providing a central, secure place on your site for them to control what information your brand knows about them.
Encourage regular updates to ensure your team always has the most accurate customer data for targeting and personalization.
Challenge: “I don’t have enough data on my customers to make informed decisions.”
Solution: Create an onboarding quiz for new subscribers to learn more about their product interests and shopping habits. Reward subscribers with personalized coupons at the conclusion of the quiz.
Knorr Lunar New Year Sweepstakes
Challenge: “I need to grow our email opt-ins.”
Solution: Drive more visitors to your site with an engaging promotion – like a sweepstakes, scratch-off, instant win, or contest.
#MyOxiClean UGC Campaign
Challenge: “I need content that will keep my customers engaged and grow their affinity to my brand.”
Solution: Create a contest or sweepstakes that requires a photo submission or social media engagement for entry.
Arm & Hammer Product Finder
Challenge: “I want to help consumers discover new products.”
Solution: Create a product finder quiz to help consumers find or discover new products based on their personal needs or preferences.
Subscribe to Wyng’s Zero-Party Data newsletter.
© 2023 Wyng, Inc.
New eBook
