Make Marketing Personal with Better Moments

What You'll Learn

• How consumers’ expectations of brand interactions have changed over time, and what their most pressing needs are today.
• The definition of moments and why moments are so important for brands to get right.
• How zero-party data can fuel a customer engagement strategy.
• What great moments look like at AAA Northeast

Meet Your Hosts

More Resources on Zero-Party Data

•  A Step-by-Step Guide: How to Collect Zero-Party Data
• LEVO Oil Case Study
• What is a Preference Center?

Powering experiences for 250+ Global brands