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BUYER'S GUIDE

Data Capture & Engagement Platforms for CPG Enterprises

✔ Increase productivity & agility
✔ Scale promotions across brands and markets
✔ Enforce privacy compliance

Discover How CPG ENTERPRISES Power Promotions

There's a better way to run promotions

Marketing promotions have long been a go-to tactic for CPGs. However, legacy agency-led approaches are costly and limiting. 

 

Data Capture & Engagement (DCE) Platforms offer a more compelling solution – enabling brands to run engaging promotions with speed and efficiency, while ensuring data security and privacy compliance. 

 

Don’t get left behind – discover the smarter way to power promotions.

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Why You Need This Guide

A must-read for marketing executives at CPG companies navigating the shift from agency-led to technology-driven promotional strategies. This guide provides:

 

  • Actionable Insights: Learn how DCE Platforms address critical challenges—such as reducing agency costs, enabling faster campaign deployment, and building stronger customer relationships through owned data.
  • Practical Tools: Includes a downloadable RFP template and buyer checklist to streamline vendor evaluation
  • Emerging Trends: Explores how AI, privacy regulations, and the rising value of zero-party data are reshaping the landscape of consumer engagement.

What's Inside This Guide

  • Comprehensive market overview, including where DCE Platforms fit into your current martech stack
  • Primary use cases
  • Key capabilities breakdown
  • Detailed competitor comparison
  • Downloadable RFP template for vendor selection
  • Buyer’s checklist to streamline your decision-making

Ready to power up your promotions strategy?

Download the Buyer's Guide Now