It’s how modern enterprises engage customers, understand them, and deliver relevance at scale.
Data Capture & Engagement (DCE) Platforms enable brands to create compelling promotions and interactive experiences that engage customers while capturing valuable zero-party and first-party data.
Create interactive experiences like quizzes, contests, and giveaways for web, mobile, email, and social.
Collect data from your customers through user-friendly, consent-based interactions.
Launch campaigns in hours with a no-code builder and use built-in automation to simplify complex tasks.
Replace fragmented tools with one solution for experience creation, data capture, personalization, and reporting.
A DCE Platform unifies three core pillars: Experience Creation, Program Automation, and Customer Data, each packed with deep functionality. All are supported by foundational capabilities built to meet the needs of modern, global enterprises.
Rapid experience creation
Experience variety
Publish anywhere
Incentive delivery
Promotions mechanics
Real-time personalization
Flexible data capture
Unified profiles
Identity handling
A Data Capture & Engagement Platform fills a critical gap that no other tool in your martech stack addresses: the ability to create engaging consumer experiences that capture data and personalize in real-time.
Data Capture & Engagement Platforms | Interactive Content Tools | Content Management Systems | Multichannel Marketing Hubs | Loyalty Management Platforms | Customer Data Platforms | |
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EXPERIENCE CAPABILITIES |
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Rapid Experience Creation |
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Experience Variety |
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AUTOMATION CAPABILITIES |
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Promotions Mechanics |
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Real-Time Personalization |
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DATA CAPABILITIES |
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User-Friendly Data Capture |
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Zero-Party Data Customer Profiles |
Wyng doesn’t replace your customer data platform, loyalty program, or CMS – it supercharges them! By powering interactive experiences throughout the customer journey and feeding these systems with more customer data, Wyng makes the rest of your stack smarter and more effective!
Wyng is API-first, MACH-compliant, and equipped with built-in integrations for the tools that matter most to you.
Explore what a DCE Platform can do for you
Create social promos, instant win games, giveaways, countdowns, and more. Boost reach with social sharing, refer-a-friend tools, and flexible rules that keep users engaged.
Increase quality email opt-ins and loyalty sign-ups with flexible forms, tailored incentives, and smart triggers that appear at the right time. Built-in fraud checks keep submissions valid and useful.
Collect data gradually through easy, user-friendly steps to build richer customer profiles. Learn more than just demographics—understand your audience’s needs, preferences, values, and interests.
Drive sales with shoppable UGC, product quizzes, recommendations, and promos. Wyng syncs product feeds, integrates coupons, and links engagement to purchases.
“We’ve increased AOV by 134% since switching to Wyng product advisors. Wyng quizzes outperform total site KPIs in engagement, average order value, and conversion rate.”
Ciaran
Digital Trade Executive
L’Oréal UK
“We use Wyng for pretty much everything. National campaigns, smaller regional activations, social media giveaways, and cool content experiences. We’re not a large marketing team, but Wyng gives us the tools to activate quickly.”
Nick
Shopper Marketing Manager
Novamex
“We knew personalization with Wyng would be powerful, but we were blown away to see how much engagement and conversion increased after launching just a few personalized experiences.”
Christina
CEO
LĒVO Oil
“We live in Wyng. We have 1,000s of campaigns in Wyng and are constantly building new experiences. If I need support, the team is on it. Everything is so quick and easy.”
Jessica
Senior Manager of Digital & Social Activation
LEARFIELD
“Wyng enables us to build our own customer data model, reducing our reliance on third-party sources. By understanding customers’ and prospects’ preferences, we can then personalize site content based on what they willingly share about themselves.”
Victoria
Senior VP of Customer Experience & Insights
Collette
“We really enjoy the ability to do the kinds of activations that Wyng has enabled us to do, and to really phenomenal success.”
Sarah
Senior Director of Industry Outreach
Paper and Packaging Board
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