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Use Case Examples

Conversational
Opt-Ins

Improve "anonymous-to-known" user experiences & drive better results
KPIs: CAC, Conversion Rate, Opt-Ins, ZPD Profile Depth

Guided Shopping
Quizzes

Help visitors find & buy the right products for their needs
KPIs: AOV, CAC, Conversion Rate, Opt-Ins, ZPD Profile Depth

Predictive Moments – Just for You

Use ZPD to show the most relevant products, content, and offers to each customer
KPIs: Conversion Rate, LTV

Predictive Lookbooks & Collections

Deliver personalized shopping experiences for each customer or segment
KPIs: Conversion Rate, LTV

Next Best Question

Ask "known" users for data & deliver a benefit — at key moments like post-checkout
KPIs: Conversion Rate, LTV, ZPD Profile Depth

Predictive Upsell, Cross-Sell, Bundles

Use ZPD to boost upsell & cross-sell performance
KPIs: AOV, Conversion Rate, LTV

Customer Portal

Give customers control over their profiles so they can fine-tune their brand experience
KPIs: LTV, Repurchase, Retention, ZPD Profile Depth

Personality Quizzes

Get to know customer interests, tastes, aspirations, and more
KPIs: Opt-Ins, ZPD Profile Depth

Traditional Upsell, Cross-Sell, Bundles

Upsell & cross-sell related and popular products
KPIs: AOV, Conversion Rate

Personal Favorites and Wishlists

Encourage users to save must-have products — and redisplay them at select moments
KPIs: Conversion Rate, LTV, ZPD Profile Depth

Opt-Ins & Signups

Acquire email or mobile opt-ins, and other data
KPIs: Opt-Ins

New to File

Deliver exclusive offers, just for “new to file” opt-ins
KPIs: Opt-Ins

Identity Verification // Double Opt-In

Ensure every email opt-in is for a valid, monitored inbox — eliminate fake signups
KPIs: Opt-Ins

ZPD Refresh

Automatically confirm key customer data is up-to-date
KPIs: ZPD Profile Depth

Bundle Builders

Make it easy for customers to mix & match products
KPIs: AOV

Guided Shopping
Journeys

Guide the shopping experience across visits
KPIs: AOV, CAC, Conversion Rate, LTV

Shoppable Instagram

Curate shoppable collections using your Instagram content
KPIs: CAC, Conversion Rate

Shoppable UGC & Testimonials

Create captivating galleries, carousels, and lookbooks
KPIs: CAC, Conversion Rate

UGC for Category & Product Pages

Leverage social proof to boost sales
KPIs: CAC, Conversion Rate

Co-Created Content and Before & After

Empower customers to amplify brand & product stories
KPIs: CAC, Conversion Rate

Coupons & Promo Codes

Trigger coupon offers at key moments
KPIs: CAC, Conversion Rate

Gamified Rewards

Boost purchases with gamified rewards at key moments
KPIs: CAC, Conversion Rate

Countdown Timers

Create urgency to purchase, or signup
KPIs: CAC, Conversion Rate, Opt-Ins, ZPD Profile Depth

Refer-a-Friend to Purchase

Reward customers who get friends & followers to purchase
KPIs: CAC

Predictive Ads – Facebook & Instagram

Show the most relevant products to Custom Audiences
KPIs: Conversion Rate, CTR, ROAS

Predictive Ads – Google

Show the most relevant products using Customer Match
KPIs: Conversion Rate, CTR, ROAS

Predictive Ads – Amazon

Show the most relevant products to Advertiser Audiences
KPIs: Conversion Rate, CTR, ROAS

Coupon & Promo Code Unlocks

Collect opt-ins & ZPD and provide a coupon or promo code in return
KPIs: Opt-Ins, ZPD Profile Depth

Instant Wins

Boost conversions with instant rewards
KPIs: Opt-Ins, ZPD Profile Depth

Gamified Opt-Ins

Boost conversions using gamified experiences
KPIs: Opt-Ins, ZPD Profile Depth

Countdown Calendars

Drive repeat traffic for purchases, engagement or signups
KPIs: CAC, Conversion Rate, Opt-Ins, ZPD Profile Depth

Surveys & Questionnaires

Learn customer needs and preferences
KPIs: ZPD Profile Depth

Promotions & Sweepstakes

Incentivize signups
KPIs: Opt-Ins, ZPD Profile Depth

Proof of Purchase or Participation

Reward customers who sign up & enter a valid code
KPIs: Conversion Rate, Opt-Ins, ZPD Profile Depth

Refer-a-Friend to Signup

Reward customers who get friends & followers to sign up
KPIs: Opt-Ins

Sampling

Offer samples to learn about prospective customers
KPIs: Opt-Ins, ZPD Profile Depth