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BUYER'S GUIDE

Data Capture & Engagement Platforms for Consumer Marketing

✔ Increase productivity & agility
✔ Scale promotions across brands and markets
✔ Enforce privacy compliance

Discover How leading enterprises Power PROMOTIONS

There's a better way to run promotions

Marketing promotions have long been a go-to tactic to drive awareness and sales. However, legacy agency-led approaches are costly and limiting.

 

Data Capture & Engagement (DCE) Platforms offer a more compelling solution – enabling retailers and brands to run engaging promotions with speed and efficiency, while ensuring data security and privacy compliance.

 

Don’t get left behind – discover the smarter way to power promotions.

Get the Buyer's Guide
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Why You Need This Guide

This buyer’s guide is essential for marketing executives at enterprise retailers and brands navigating the shift from agency-led to technology-driven promotional strategies. It provides:

 

  • Actionable Insights: Learn how Data Capture and Engagement (DCE) Platforms address critical challenges—such as reducing agency costs, enabling faster campaign deployment, and building stronger customer relationships through owned data.
  • Practical Tools: Includes a downloadable RFP template and buyer checklist to streamline vendor evaluation and ensure alignment with your tech stack and strategic goals.
  • Emerging Trends: Explores how AI, privacy regulations, and the rising value of zero-party data are reshaping the landscape of consumer engagement.

What's Inside This Guide

  • Comprehensive market overview, including where DCE Platforms fit into your current martech stack
  • Primary use cases
  • Key capabilities breakdown
  • Detailed competitor comparison
  • Downloadable RFP template for vendor selection
  • Buyer’s checklist to streamline your decision-making

Ready to power up your promotions strategy?

Download the Buyer's Guide Now