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Webinar: The power of zero-party data featuring Forrester. 
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Build relevance & trust with every customer

Learn your customers’ needs & preferences, by asking at key moments in their journey

Instantly personalize their experiences, based on the zero-party data they share and control

Trusted by over 250 brands

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Why marketers love Wyng

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Zero-party data

Progressively collect essential data from anonymous & known users on your site – opt-ins, preferences, etc.

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Integration & personalization

Use zero-party data to personalize your site, email, SMS, and ads – via Wyng & your existing systems

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Time to revenue

Use Wyng self-serve or outsource to our experts, and get results quickly – from conversions to purchases

How Wyng platform works

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Create Microexperiences for your site

Collect zero-party data with a variety of experiences optimized for key moments in customer journeys – quizzes, next best questions, discovery moments, progressive forms & more

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Launch a Unified Preference Center

Build trust by giving customers transparency & control of their data via a unified preference center on your site, where they can make updates and fine-tune their brand experience

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Personalize your site – instantly

Lift engagement, purchases, and AOV by using Wyng to show brand content, UGC, offers, and products that are most relevant to each visitor

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Personalize every channel

Personalize email, SMS, ads, and other touchpoints by using our pre-built connectors & API to feed data to your CDP, CRM, and other systems

Unlock direct-to-consumer relationships & revenue

$4M

incremental revenue in first 30 days

Travel & Hospitality

+89%

lift in transaction rate on DTC ecommerce site

CPG

+73%

lift in click-through rate on email campaigns

Beauty & Cosmetics

Loreal
+134%

Lift in average order value

Read the case study

The future of personalization is privacy-first

Consent-based zero-party data and privacy by design principles are at the core of the Wyng platform, and we are committed to strict data privacy, security and regulatory compliance.

Zero-Party Data API

Get data in & out easily and securely, and leverage specialized zero-party data processing to connect the data to all of your teams and tools.

Native zero-party data types, and attribute-level metadata

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Smart merging, cross-session unification, and CCPA & GDPR- compliant pseudonymization
Ultra-fast lookups with conditioning on zero-party data, metadata, and first-party data
ZPD formula

Privacy-first personalization

Use zero-party data to deliver relevant experiences that customers welcome

Read blog post

ZPD Microexperiences

How-to guide

See how brands collect zero-party data using microexperiences

Read blog post

Guided Selling

Next best question

Create helpful moments for customers & earn zero-party data

Read blog post

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