ANALYTICS & Insights

Make more informed decisions about your experiences and customers

Experience Metrics

Wyng Experience Metrics show how your microexperiences are performing. KPIs surfaced include visitor sessions, engaged sessions, clicks, form entries, opt-ins, and content shares. Drill down into each KPI to understand performance by geography, device type, or campaign source.

Profile Metrics

Wyng Profile Metrics surface customer preference data collected during microexperiences. View how many customer profiles are enriched with preference data, and what those preferences are. Easily create customer segments you can sync with your other marketing systems. 

Data that is free to go anywhere

Data from Wyng microexperiences and profiles can easily and instantly be routed to whichever data system you prefer to use for analysis. Aggregate valuable Wyng zero-party data with your other data sources.

Actionable insights for marketers

Wyng Metrics include high-level KPIs and the ability to click through and drill into trends to discover what customers want and why. Richer data can be exported to analysis tools in real-time for further insight.

Insights That Match & Inform Your Business

Wyng Metrics are built from your data model and your customer preferences, meaning the insights gathered can inform your specific business strategy. Whether it is communication preferences, style choices, budget, skin type, or favorite travel destinations - the data and insights are unique to your brand.

fast clock

Design and build at lightning speed

Build new experiences in minutes with dozens of pre-made templates and your own custom component library.

Flexibility to manage constant change

Wyng Services can accelerate your team with development, strategy, and other services.



Data Unification for many different types of user IDs from any system are supported natively in the Wyng platform.



Built-in consent, privacy policy, and encryption features ensure compliance with enterprise data privacy and security standards.

Maximize ROi of your existing TECHNOLOGY

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