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Webinar: Make Marketing Personal with Better Moments

Supercharge your personalization efforts by earning customer preferences at critical moments.

 

With all the changes to data privacy laws, it's harder (and more expensive) than ever for brands to reach their customers through traditional marketing channels. Learn how innovative companies are shifting to zero-party data collection and activation to meet the needs of today's demanding consumer, as well as future-proofing their marketing strategy against the uncertainty of the future.

 

What You'll Learn

  • How consumers' expectations of brand interactions have changed over time, and what their most pressing needs are today.

  • The definition of moments and why moments are so important for brands to get right.

  • How zero-party data can fuel a customer engagement strategy. 

  • What great moments look like at AAA Northeast

Meet Your Hosts

Randy Delgado SVP of Strategy and Innovation at AAA Northeast
Jessica Liu of Forrester
Jacob Borgeson of Wyng

Learn More About Zero-Party Data

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