Make Marketing Personal with Better Moments

Marketing Personal with Moments
What You'll Learn
  • How consumers’ expectations of brand interactions have changed over time, and what their most pressing needs are today.
  • The definition of moments and why moments are so important for brands to get right.
  • How zero-party data can fuel a customer engagement strategy.
  • What great moments look like at AAA Northeast
Meet Your Hosts
Randy Delgado SVP of Strategy and Innovation at AAA Northeast
Jessica Liu of Forrester
Jacob Borgeson of Wyng
More Resources on Zero-Party Data
Powering experiences for 250+ Global brands
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