Today we are happy to announce another major milestone in our vision to help make digital experiences more rewarding, relevant, and trustworthy – we have joined the Braze Alloys partner program. The Wyng Connector for Braze is a no-code integration that allows brands to seamlessly route customer preferences and other zero-party data to Braze. Using zero-party data to personalize and improve customer engagement across channels in real time with Wyng is powerful, flexible, and easy to build in minutes. By joining Braze Alloys, Wyng becomes part of a curated ecosystem of best-in-breed technology and solutions partners to help integrate, customize, and amplify customer engagement capabilities.
By integrating Wyng with Braze, brands can:
- Grow revenue: Personalization tactics generate 40% more revenue growth (McKinsey). Customer preferences and other zero-party data are the best ways to fuel experiences for anonymous or known users means more engagement and higher conversion rates.
- Build trust: Privacy-first principles for data collection and zero-party data give customers transparency, choice, and control over what happens to their data.
- Instantly personalize: Simply asking customers what they want via microexperiences can eliminate the need to guess what they want using expensive AI or data analysis of third- or first-party data – saving lots of money and enabling instant personalization of experiences.
Through the partnership, Braze customers can now leverage Wyng to easily create helpful microexperiences that collect preferences, interests, values and other zero-party data from customers. Zero-party data is customer preference data that is voluntarily and proactively given to brands, and therefore helps brands create more valuable experiences without compromising privacy.
Brands can choose from a variety of microexperiences designed to engage customers on their website, such as:
- Progressive Forms
- Next Best Questions
- Conversational Opt-ins
- Gamified Experiences
- Contextual Preferences
Integrating with Braze is the latest move by Wyng to make it easy for brands to not only collect and manage zero-party data, but also to feed it into existing enterprise systems where brands can analyze and activate it to improve every customer experience. Because the Wyng Platform is API-first and developer-friendly, brands can instantly connect Wyng data to Braze, easily configure the integration to automatically enrich customer engagements, and generate insights about customer segments and behavior on a personal and global scale.
To learn more about Braze how to implement Wyng in Braze – visit the Braze documentation