How Marketers can Manage the Seasons

At Wyng, we see our partner brands achieve the most social marketing success when running both evergreen and seasonal activations concurrently. Read on to see how customers of Wyng capitalize on the biggest annual events and holidays, and …

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Introducing Wyng

Written by John Yapaola, CEO  Today is an exciting day for our company — we’re officially announcing the change of our corporate name to Wyng! When Offerpop was founded in 2009, the name made sense. At the time, …

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7 Back to School Visual Marketing Ideas

While some students are still hitting the books, marketers are looking ahead to their next big visual marketing campaign opportunity. Believe it or not, successful brands are already thinking about preparing for back to school season! By taking …

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10 Ideas for 4th of July Marketing Campaigns

American Independence Day will be here before we know it, and brand marketers have big plans. July 4th spending is continuing to rise with the average American spending approx. $300. Marketers across every industry can take advantage of the spending …

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10 Digital Marketing Ideas for Dads & Grads

While Mother’s Day might still be a few weeks away, most marketers are actually winding down the planning for their Mom-centric campaigns and are beginning to think ahead. So, what’s the next big seasonal spending bump? Ask any …

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10 Fresh Ideas for Mother’s Day Marketing

While consumers might make a last-minute scramble for cards and flowers, us marketers have no such luxury. Which is why you should already be planning your upcoming Mother’s Day marketing campaigns to help spur engagement and trigger consumer …

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