Zero-Party Data Blog

Content for brands wanting to grow and understand their audience through innovative digital experiences and zero-party data.

ZPD Solutions Reduce Customer Acquistion Costs

Zero-Party Data Solutions Reduce Customer Acquisition Costs

Explore zero-party data solutions to slash your CAC. Refine marketing for better ROI. Harness the power of direct consumer insights.

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Example of Contextual Preferences on a retailer's site
Product Updates: Contextual Preferences

With Wyng Contextual Preferences, collect information about your customers’ likes, needs, and interests in a user-friendly, frictionless way that doesn’t interrupt their browsing experience. 

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New eBook

The Zero-Party Data Playbook for CPG Marketers

The Zero-Party Data Playbook for CPG Marketers