What is a Preference Center for CPG Brands and How Does it Work?
A preference center is a one-stop shop where customers can view and manage the data a brand has about them. They can also change
A preference center is a one-stop shop where customers can view and manage the data a brand has about them. They can also change
Spring and summer bring a unique opportunity for brands to focus on growth beyond just sales. While the holiday season is all about driving
Promotions like sweepstakes, giveaways, and instant wins are essential for driving brand awareness and sales. However, these high-value marketing tactics often attract fraudulent attempts
CPG brands have a closer relationship with their customers than ever before. In place of third-party retailers, they can sell directly to their audience.
There was a time when customers left decisions—and brand loyalty—up to retailers. Self-service stores didn’t appear on high streets until the 20th century. The
Discover how The Tamron Hall Show engages live and at-home audiences with Wyng-powered experiences that make every episode interactive and exciting. About Tamron Hall’s
Consumer Packaged Goods (CPG) brands walk a tightrope between privacy and personalization. Consumers say that they’re worried about data privacy—but they also expect seamless,
Discover how Collette’s Content Finder helps individual travelers and travel advisors find tailored content to plan the perfect journey. About Collette Collette has long
After weeks of testing ShortStack and Wishpond in real-world marketing scenarios, we’ve learned that each has unique strengths that cater to different business needs,
As the holiday season nears, retailers are preparing for the crucial Black Friday and Cyber Monday (BFCM) rush. However, Black Friday 2024 brings new
Voucherify, an API-first promotion and loyalty engine, has joined forces with Wyng, an agile activation platform for consumer marketing, to transform how brands drive
After testing Klaviyo and Braze for the last few weeks, we experienced how they perform in real-world scenarios. They each have unique strengths and
For consumer packaged goods (CPG) brands, a proof-of-purchase campaign can be a great tool to drive sales, earn first-party data, and build long-term customer
The holiday season will be upon us before we know it, and you need marketing campaigns that will engage, wow, and inspire consumers to
For travel brands like Amtrak Vacations, trip finder quizzes are a great way to engage new site visitors, grow subscribers, learn about travelers’ preferences,
One of Wyng’s selling points is that we’re a self-service platform. Marketing teams can build their own campaigns, collect their own data, and draw
Wyng is excited to announce we have joined the MACH Alliance, a group of independent tech companies dedicated to advocating for open, best-of-breed technology
CHANDON’s Garden Spritz experience is a beautifully designed spin-to-win used to promote their aperitif while turning offline event engagement into online opt-ins. About CHANDON
Digital marketing is evolving fast to respond to changing customer behavior in a hyper-competitive marketplace. The quest for effective customer engagement and data gathering
Businesses currently face a monumental challenge of not only attracting customers but also maintaining their attention and loyalty. This is where the power of
Gamify your digital marketing efforts by building your own swipe gesture experiences with Wyng! What are Swipe Gestures? Made popular by the relationship-building pioneers
How do you create marketing campaigns that attract and delight different audiences? As the Paper and Packaging Board (P+PB) knows, the key is engaging
In today’s digital age, data drives nearly every industry, and the beauty industry is, perhaps, the best example of how data retrieval can increase
For brands looking to engage their audience and increase brand affinity, our latest addition to the Wyng Template Library – Instagram Reels Contest –
It’s an age-old problem for CPG brands: if you sell through retailers and service businesses, how do you connect with your consumers? Wyng sat
This spooky season is more than just costumes and candy, it’s a treasure trove of marketing opportunities. A well-executed Halloween campaign can significantly enhance
Explore zero-party data solutions to slash your CAC. Refine marketing for better ROI. Harness the power of direct consumer insights.
LEARFIELD’s Superfan Sweepstakes is a collaboration with Choice Hotels that drives engagement and sign ups for Choice Hotels’ new loyalty program benefits, kicking off
Contemporary shopper marketing is experiencing rapid changes due to technological developments that have resulted in fierce competition. Customer loyalty has almost disappeared, and businesses
With Wyng Contextual Preferences, collect information about your customers’ likes, needs, and interests in a user-friendly, frictionless way that doesn’t interrupt their browsing experience.
This JarriTODOs Artist Grant Contest is a dynamic and engaging UGC Contest that drives enormous site traffic, engagement, and opt-ins. About Jarritos Have you
Customer loyalty, the bond between a brand and its customers, has consistently been a cornerstone of business success because, like that proverbial bird in
Read why Collette, a world leader in guided travel, is leveraging a zero-party data strategy to revolutionize how their brand delivers personalized customer experiences.
In the dynamic world of the travel/hospitality industry, creating exceptional travel experiences is paramount to helping a brand stand out among the competition. To
The 1-800-Flowers Father’s Day Countdown is a creative and highly engaging microexperience that drives more site traffic, encourages repeat visits to the site, and
With Wyng Themes, its easier than ever for marketers to create on-brand digital experiences at scale. What are Themes? Sometimes brands want to use
Zero-party data has entered the scene as a unique contributor to customer profiling, segmentation, and personalization. It differs from first, second, and third-party data
The Challenge: Developing Buzz-Worthy Digital Engagement Known for their super friendly staff and unique drink creations, this national coffee chain has no shortage of
The KILZ Watch and Win Sweepstakes is a unique, highly-engaging experience that aims to increase exposure and viewer engagement for KILZ’s Youtube DIY series,
It’s never been easier to view actionable insights on your Wyng-built experiences. Read on to learn about the recent enhancements made to Experience Metrics.
Connecting with Fans at Scale As the go-to company for connecting brands to the largest fan base in sports, LEARFIELD knows good fan engagement
Reitmans R Line Bra Quiz guides customers to the perfect bra, based on their responses to an inviting, effective 6 question quiz.
Ferguson’s Women in Trade Sweepstakes is a beautifully designed microexperience aimed to celebrate, reward, and inspire women working in skilled trades.
The Paper and Packaging Board’s Responsible Forestry Trivia Quiz is an inviting and innovative microexperience that encourages more engagement on site while educating visitors
The Wyng drag-and-drop template library now includes a new marketer (and customer!) favorite – the Personality Quiz.
Ten years ago, Target made headlines for a first-party data fail. It’s a story from the “Privacy-Last” era of marketing that offers insight into
In 2023, marketers should be focused on simple, effective tactics that create relevant, personalized customer experiences. To do that, you need reliable, accurate, and
It’s been a busy holiday season at Wyng. We saved some of the best feature releases for end-of-year, and *drum roll please*…We’ve made Wyng
Here are 10 of the most frequently asked questions Wyng’s Services Team receives when strategizing with brands on their quizzes! Read these tips to
This year, Instagram has been steadily migrating to their new Graph API, while phasing out their old Platform API. The most recent step was
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