Zero-party data has entered the scene as a unique contributor to customer profiling, segmentation, and personalization. It differs from first, second, and third-party data
The Challenge: Developing Buzz-Worthy Digital Engagement Known for their super friendly staff and unique drink creations, this national coffee chain has no shortage of
The KILZ Watch and Win Sweepstakes is a unique, highly-engaging microexperience that aims to increase exposure and viewer engagement for KILZ’s Youtube DIY series,
It’s never been easier to view actionable insights on your Wyng-built experiences. Read on to learn about the recent enhancements made to Experience Metrics.
Connecting with Fans at Scale As the go-to company for connecting brands to the largest fan base in sports, LEARFIELD knows good fan engagement
Reitmans R Line Bra Quiz guides customers to the perfect bra, based on their responses to an inviting, effective 6 question quiz.
Ferguson’s Women in Trade Sweepstakes is a beautifully designed microexperience aimed to celebrate, reward, and inspire women working in skilled trades.
The Paper and Packaging Board’s Responsible Forestry Trivia Quiz is an inviting and innovative microexperience that encourages more engagement on site while educating visitors
The Wyng drag-and-drop template library now includes a new marketer (and customer!) favorite – the Personality Quiz.
Ten years ago, Target made headlines for a first-party data fail. It’s a story from the “Privacy-Last” era of marketing that offers insight into
In 2023, marketers should be focused on simple, effective tactics that create relevant, personalized customer experiences. To do that, you need reliable, accurate, and
It’s been a busy holiday season at Wyng. We saved some of the best feature releases for end-of-year, and *drum roll please*…We’ve made Wyng
Here are 10 of the most frequently asked questions Wyng’s Services Team receives when strategizing with brands on their quizzes! Read these tips to
This year, Instagram has been steadily migrating to their new Graph API, while phasing out their old Platform API. The most recent step was
Visual Questions make it easy to collect zero-party, personal context data from your customers, in order to improve their experience with your brand.
The Wyng Reward component makes it easy for marketers to configure and automate delivery of several types of rewards.
Ever wanted to quickly edit the text on a submission button to say “YAS KWEEN, ENTER” instead of “ENTER NOW” or received a last-minute
Websites and digital campaigns are all built to be accessible to the masses. But a large population that many fail to consider is the
AAA Northeast is one of the largest auto clubs in the world with over 6 million members. However, many people don’t know that they
Product Advisor, a new Wyng use case, gives brands powerful and creative ways to help consumers find or discover products based on their personal
You probably know the name Unilever, but you have probably also never bought anything from Unilever. That’s because they don’t actually sell anything themselves.
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