Microexperience Highlight: MSG Networks NY Rangers Spin to Win

MSG Networks NY Rangers Spin to Win is a simple but innovative experience that lets fans spin a wheel to win prizes. It’s a fun way to interact with fans and earn their loyalty, as well as increase engagement with the platform on which it is hosted.

About MSG Networks

MSG Networks is a group of regional sports networks that serve the New York metropolitan area. They’re owned by Madison Square Garden, L.P., which is also the owner of the New York Knicks and Rangers (hockey). The company’s programming reaches millions of viewers every day and is also available through cable television, IPTV services such as Sling TV and PlayStation Vue, and online streaming at MSG GO.

The Microexperience: Spin to Win Rangers Prizes

The NY Rangers Spin to Win Sweepstakes from MSG Networks is a game that gives anyone a chance to win daily prizes or be entered into a drawing for one grand prize each week. The weekly grand prize includes signed memorabilia like hockey sticks, pucks, or balls.

Spin to win prize wheel

Participants who land on “Try Again” are prompted to visit the site again tomorrow to test their luck (this is a great way to promote site visits!). If participants win a prize, the experience automatically pops-up a form so participants can provide the information needed to claim their prize.

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More About Spin-to-Wins

The MSG Networks NY Rangers Spin to Win is a great example of using a spin-to-win to engage customers, drive site traffic, and promote brand loyalty. Other ideas on how to use this microexperience include:

  • Boosting purchases with gamified rewards at key moments
  • Rewarding participants with personalized coupon codes, product or content recommendations, or loyalty points.
  • Creating personalized marketing campaigns based on the information collected during the spin-to-win.

Ready to Build Your Own Spin-to-Win?

Existing Wyng users should check out the Wyng Spin-to-Win Overview in our Help Center. Or, if you are new to Wyng – start your 90 day free trial today! Get started with a spin-to-win, and then check out our templates for sweepstakes, contests, UGC, and more!

 

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