Because running a sweepstakes is easy – but driving ROI from one is not.
At first glance, running a sweepstakes may seem simple: launch a landing page, collect emails, pick a winner. But in reality, maximizing ROI – while ensuring compliance and protecting your brand reputation and data quality – requires real sophistication.
That’s why global brands like Dove, Arm & Hammer, Moët & Chandon, Behr, and White Claw choose Wyng. Our solution combines:
A best-in-class consumer activation platform – with advanced fraud prevention, integrations, analytics, and campaign automation.
Optional Digital Services – technical and strategic support to design, build, and optimize campaigns.
Optional Promotion Administration & Legal Services – compliance expertise, rules drafting, winner verification, and prize fulfillment guidance.
This unique combination gives you the flexibility to run high-performing sweepstakes your way, with as much or as little hands-on support from Wyng as you need. Read on to discover how Wyng delivers more value at every stage of a sweepstakes.
The Power of a Platform
At the heart of Wyng is our enterprise-grade platform for consumer engagement and data capture. From security and fraud prevention to integrations, analytics, and traffic controls, every feature is purpose-built to maximize ROI, automate where possible, and streamline complex, time-consuming tasks.
1. Fraud Prevention Built for 2025 (and Beyond)
High-value sweepstakes attract sophisticated, AI-powered bots that can bypass CAPTCHAs, flood your entry pool, and distort performance data. DIY tools and basic form builders lack the technology needed to protect against these threats.
The Wyng platform includes advanced, built-in fraud prevention tools such as:
- Automatic identification of bot entries – All sweepstakes entries are analyzed and assigned a hidden bot score. Instead of blocking bots outright, a behavior which bots can learn to evade, Wyng flags suspicious activity behind-the-scenes for filtering and reporting. Learn more about Intelligent Bot Defense here.
- Configurable participation limits – Prevent abuse by limiting entries per user – once per campaign, per day, or per hour. You choose!
- Email or phone number verification via OTP – Add a layer of identity verification with one-time passwords sent via email or SMS.
2. Plug-and-Play Integrations with CDPs, CRMs, and ESPs
Don’t rely on manual exports and spreadsheets. Wyng ensures your sweepstakes data flows automatically and securely into your marketing stack in real time. Whether you’re using Salesforce, Klaviyo, Adobe, Segment, or another platform, Wyng’s native integrations and webhooks make it seamless to activate and nurture leads without missing a beat.
3. Safeguards to Ensure High-Quality Traffic
Sweepstakes can drive massive traffic, but volume isn’t always the goal. Sometimes you want broad awareness, but other times, you need to target a specific audience like loyalty members or a regional segment.
Wyng gives you control with tools like the Sweepstakes Referrer Blocklist, which automatically redirects low-quality traffic from sweepstakes aggregator sites and spammy sources. This protects your budget, your brand, and your data quality.
4. Mechanics to Drive Engagement and Organic Reach
Wyng makes it easy to turn participants into promoters. With built-in referral and sharing capabilities, participants can earn bonus entries for:
- Inviting friends
- Sharing on social
- Completing additional actions of your choosing
You can also activate Reward Boosters – such as codes that give participants extra entries in future promotions – to encourage cross-campaign participation and sustain long-term engagement.
5. Flexible Deployment Options
Wyng gives you complete flexibility in how your sweepstakes is published, so you can choose the approach that best fits your brand, resources, and campaign goals:
Hosted Landing Page by Wyng
Build a fully custom sweepstakes experience in Wyng and publish it as a landing page hosted on Wyng infrastructure — with your own vanity URL, whether on a top-level domain or subdomain.Embedded Experience
Build your sweepstakes in Wyng and seamlessly embed it into your existing website, mobile app, or landing page.Form-Only Integration
Create just the sweepstakes form in Wyng and embed it within an experience built using any other tool — so you can still leverage Wyng’s fraud prevention, integrations, and analytics without changing your front-end experience.
This flexibility ensures you can launch campaigns quickly while maintaining full control over the design, brand experience, and technical setup.
6. End-to-End Winner and Prize Management
Managing winners manually is tedious and error-prone. Wyng includes a comprehensive winner and prize management system, so you never need a spreadsheet. Key capabilities include:
- Winner Selection
- Select winners individually or in bulk
- Exclude bots, IPs, or domains
- Weight entries based on referrals
- Winner Tracking
- Assign prizes and track status (selected, approved, rejected)
- Add fulfillment notes and internal comments
- Prize Inventory Management
- Add, update, search, and export prizes
- Reclaim unfulfilled prizes for reallocation
7. Actionable Insights with Wyng Experience Metrics
Wyng delivers real-time visibility into how your sweepstakes is performing, so you can optimize mid-flight, not just after the campaign ends. Track:
Visitor Metrics
- Top referrers and sources
- Geographic, device, and browser data
Form Metrics
Total entries and conversion rates
Form abandonment
Human vs. bot entry breakdown
This depth of insight helps you spend smarter, optimize faster, and maximize results.
Services to Support Strategy, Legal, and Execution
The Wyng Services team is here to support you, whether you need legal help, technical execution, or strategic planning.
1. Promotion Administration
Official rules drafting and review
State bonding and registration
Price procurement and fulfillment
Winner affidavits and tax documentation
Contest and content moderation
2. Strategic & Technical Services
Campaign design and configuration
Custom integrations and business logic
Strategic consultation based on best practices
QA and testing
Whether you need full-service support or just a little extra lift, Wyng can step in and help you succeed.
The Bottom Line
Yes, anyone can run a sweepstakes. But not everyone can turn it into a brand-safe, data-rich, high-ROI growth engine.
With Wyng, you get:
✅ An enterprise-grade platform designed for performance, protection, and scale
✅ Expert services that elevate strategy, reduce risk, and save time
So the next time someone says, “We just need rules,” or “We’ll build it ourselves,” ask:
Can your solution block bots, filter bad traffic, integrate with your CRM, reward referrals, and manage winners – all while staying compliant?
If not, it may be time to talk to Wyng.
