Promotions like sweepstakes, giveaways, and instant wins are essential for driving brand awareness and sales. However, these high-value marketing tactics often attract fraudulent attempts from sophisticated AI-powered bots. In fact, studies show that malicious bot activity accounts for over 30% of all online traffic, costing brands billions annually in wasted marketing spend. When bots infiltrate sweepstakes and promotions, they not only skew data and waste resources but also risk alienating genuine customers who may feel cheated or overlooked.
At Wyng, we are a trusted partner to some of the world’s largest brands, powering their promotions for years. Today, we take another leap forward with the introduction of Intelligent Bot Defense—a state-of-the-art solution to safeguard your promotions against fraudulent activity while preserving a seamless experience for legitimate participants.
The Threat of Sweepstakes Fraud
Sweepstakes fraud is more prevalent than many brands realize, and its consequences can be severe. Fraudulent activity not only drains marketing ROI but can also derail an entire promotion, especially when high-value prizes are at stake.
Traditional anti-fraud measures, like visual captchas, are increasingly ineffective against today’s sophisticated AI bots. These bots are not only capable of solving visual captchas but also learn and adapt with each failed attempt. If a bot is “blocked” from submitting a form, it treats this as an opportunity to refine its algorithms and improve its chances of solving the captcha in future attempts. This iterative learning process makes it nearly impossible for traditional measures to consistently deter bots, especially those powered by modern AI. As a result, it is imperative for brands to adopt more advanced and reliable solutions that go beyond static defenses.
Introducing Intelligent Bot Defense
Intelligent Bot Defense leverages Google’s adaptive risk analysis technology and an innovative honeypot mechanism to identify and filter out bot activity without disrupting genuine users. Unlike traditional systems that block bots outright, our solution takes a more strategic approach:
- Sophisticated Detection: Each form submission is tagged with a secure bot score, computed privately to prevent attackers from adapting.
- Non-Disruptive Protection: Bots are not blocked but are instead silently identified, ensuring no interruptions for legitimate users.
- Enhanced Insights: Advanced metrics surface bot activity and provide accurate measures of the promotion’s performance, excluding fraudulent submissions.
Intelligent Bot Defense by Wyng offers brands unparalleled visibility and control. It is now possible for brands to confidently thwart AI-powered bad actors and maintain the integrity of their promotions.
Key Features of Intelligent Bot Defense
- One Click Enablement
- With a single click, users can enable Intelligent Bot Defense on any Wyng form.
- This setup allows seamless integration with honeypot traps and secure scoring and works alongside visual captchas, if desired.
- Filtering of Bots from Outgoing Data
- Keep your data clean by automatically filtering out bot submissions from outgoing data streams, such as integrations with CRMs, CDPs, or ESPs.
- Enable filtering on existing or newly published experiences and set it as the default for all new integrations.
- Data Export Filtering
- Filter bot data from exports for existing or newly published experiences.
- Experience Metrics: Bot Insights
- Enhanced Wyng Experience Metrics surface bot activity and provide clean performance insights.
- Random Winner Selection [Coming Soon]
- Exclude bots from automated Random Winner Selection processes, ensuring fair outcomes for legitimate participants.
- Reward Code Distribution [Coming Soon]
- Protect gamified and instant-win programs by excluding bots from legitimate reward code distribution.
- Bots are allocated dummy codes to prevent feedback loops that attackers could exploit.
Why Wyng?
At Wyng, innovation is at the core of what we do. Intelligent Bot Defense is the latest example of our commitment to providing brands with the tools they need to protect their marketing investments and achieve their business goals. With years of experience powering promotions for leading global brands, such as Unilever, LVMH, and Estee Lauder, Wyng is uniquely positioned to tackle the challenges of today’s sophisticated fraud landscape.
By adopting Intelligent Bot Defense, brands can confidently run high-value promotions without fear of disruption, ensuring a seamless and fair experience for their customers.
Ready to Protect Your Promotions?
Intelligent Bot Defense is a core capability of the Wyng platform – available to every Wyng client without any additional cost.
If you’re an existing Wyng client, visit the Wyng Help Center for instructions on enabling Intelligent Bot Defense on your forms and any data integrations. If you’re new to Wyng, contact us today to learn more about Intelligent Bot Defense and how it can safeguard your next promotion.