BUYER'S GUIDE

Data Capture & Engagement Platforms for Consumer Marketing

✔ Increase productivity & agility
✔ Scale promotions across brands and markets
✔ Enforce privacy compliance

Discover How leading enterprises Power PROMOTIONS

There's a better way to run promotions

Marketing promotions have long been a go-to tactic to drive awareness and sales. However, legacy agency-led approaches are costly and limiting.

Data Capture & Engagement (DCE) Platforms offer a more compelling solution – enabling retailers and brands to run engaging promotions with speed and efficiency, while ensuring data security and privacy compliance.

Don’t get left behind – discover the smarter way to power promotions.

Why You Need This Guide

This buyer’s guide is essential for marketing executives at enterprise retailers and brands navigating the shift from agency-led to technology-driven promotional strategies. It provides:

Actionable Insights: Learn how Data Capture and Engagement (DCE) Platforms address critical challenges—such as reducing agency costs, enabling faster campaign deployment, and building stronger customer relationships through owned data.
Practical Tools: Includes a downloadable RFP template and buyer checklist to streamline vendor evaluation and ensure alignment with your tech stack and strategic goals.
Emerging Trends: Explores how AI, privacy regulations, and the rising value of zero-party data are reshaping the landscape of consumer engagement.

What's Inside This Guide

Comprehensive market overview, including where DCE Platforms fit into your current martech stack
Primary use cases
Key capabilities breakdown
Detailed competitor comparison
Downloadable RFP template for vendor selection
Buyer’s checklist to streamline your decision-making

BUYER'S GUIDE

Data Capture & Engagement Platforms for Consumer Marketing

✔ Increase productivity & agility
✔ Scale promotions across brands and markets
✔ Enforce privacy compliance

Discover How leading enterprises Power PROMOTIONS

There's a better way to run promotions

Ready to power up your promotions strategy?

PLATFORM

EXAMPLES

RESOURCES

COMPANY

BUYER'S GUIDE

Data Capture & Engagement Platforms for Consumer Marketing

✔ Increase productivity & agility ✔ Scale promotions across brands and markets ✔ Enforce privacy compliance

Discover How leading enterprises Power PROMOTIONS

There's a better way to run promotions

Ready to power up your promotions strategy?

PLATFORM

EXAMPLES

RESOURCES

COMPANY

✔ Increase productivity & agility
✔ Scale promotions across brands and markets
✔ Enforce privacy compliance