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Microexperiences

Engage customers & collect zero-party data

next best question levo

What are
microexperiences?

Wyng includes an Experience Studio where anyone can build digital interactions to collect and activate zero-party data. Our solution includes dozens of templates and fully custom microexperiences, quizzes, forms, and more to progressively build customer profiles and deliver more relevant, rewarding, and trustworthy digital experiences.

Advantages

Earn better customer data by delivering instant value at every interaction. Wyng enables instant personalization through API-based links to product recommendations, relevant content, rewards, UGC and more.

Privacy-first design means that customers will understand the value they receive and what will happen to their data before they participate in any interaction.

Most personalization comes from static designs based on extensive analysis of large sets of customer behavioral data. Using customer preferences, or other zero-party data, makes it unnecessary to perform data analysis as you can directly and instantly act on declared customer preferences.

Wyng enables you to earn preferences and create powerful personalization in as little as one click. Using simple experiences focused on relevant preferences allows you to instantly personalize and progressively build customer profiles from anonymous visitor to advocate.

Next Best Questions

Next best questions enable personalization and collection of zero-party data in a single click. By embedding NBQs across your site on different pages, you can progressively learn about your customers to offer more relevant experiences with as little friction as possible.

Contextual Preferences

One of the easiest and best ways to earn customer preferences is to transform context and behavior into zero-party data. Contextual preferences are tiny code snippets that can be embedded in links, sites, emails, photos and almost anything else to add a preference to a customer profile.

Opt-Ins

Building a relationship with a customer happens best when you can deliver the right communication to them at any time via email or SMS. Conversational and gamified opt-ins allow brands to earn this critical information with valuable experiences.

instant personalization

MAKING QUIZZES AND FORMS PROGRESSIVE
Wyng’s unique profile stitching and identity-aware platform allows you to embed single-click questions across multiple pages to progressively earn customer data with simpler experiences that customers are 2x more likely to click on.

LEVO Doubled Engagement with Next Best Questions

LEVO Doubled Engagement with Next Best Questions

Quizzes

Engage users with embedded or standalone experiences. Multiple types of quizzes are available including trivia, shopping guides, personality, onboarding, and more. Powerful quiz builders make it easy to brand and customize quickly.

UGC

Shoppable User Generated Content

Create and easily manage powerful UGC marketing campaigns within Wyng. Brands can find posts on social media, easily acquire permission to use, add custom tags, integrate with product portfolios, and audit for compliance from one place.

Gamified Promotions

It’s often possible to create value for your customers and website visitors without needing to collect any information. Gamified experiences engage people with an interactive experience - such as scratch-offs, spin-to-win, calendars, and more.

Forms & Surveys

Wyng forms are customizable in every way and can be used to drive contest participation, sampling programs, and more. You can link forms to rewards or coupon codes.

instant win promotion

Sweepstakes & Promos

Create sweepstakes, calendars, and other promotional experiences in minutes. You can use these to link to random prizes, customer-specific prize codes, and more.

Why Wyng?

Design and build at lightning speed

Build new experiences in minutes with dozens of pre-made templates and your own custom component library.

Flexibility to manage constant change

Our Professional Services can augment your team with development, strategy, and other services.

Enterprise grade

Data Unification for many different types of user IDs from any system - including cookies and more are supported natively in the Wyng platform.

Privacy-first

Built-in consent, privacy policy, and encryption features ensure compliance with enterprise data privacy and security standards.

Integrate with your Existing technology

Get a free demo

wyng privacy-first personalization