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Microexperiences are digital touchpoints along the customer journey that are well-timed, relevant, and offer value to the customer. Wyng Microexperiences build & enrich a brand's customer database, by capturing email/mobile opt-ins and progressively collecting needs, preferences, interests, values, and other zero-party data directly from customers.
76% of customers get frustrated without personalized experiences. The data collected using microexperiences can be immediately actioned to deliver a more relevant experience across all marketing channels.
86% of consumers opt out of tracking, wanting more control over their data. Privacy-first design means your customers will always understand the value they receive and what will happen to their data before they participate in any microexperience.
40% more revenue is earned from personalized experiences. The data collected via Wyng microexperiences is the most valuable data a brand can use for personalization efforts. It is data that 1) is freely shared and 2) gives you insight into customers’ likes/dislikes, values, interests, and other preferences.
61% of consumers agree that a company’s usage of their personal data influences their buying decisions. Wyng enables you to earn preferences transparently and create powerful personalization in as little as one click.
Make life better for customers by giving them one place to manage their data, communications, and relationship with you. This builds trust by putting them in control.
Create sweepstakes, countdown calendars, and other promotional experiences in minutes. You can use these to link to random prizes, customer-specific prize codes, and more.
Only Wyng enables you to embed simple preference collection experiences across your site. Our Moments agent can trigger experiences using rules and audience segments, and our SDK allows you to embed single-click questions - and then use them intelligently to build customer profiles.
Customers are more likely to participate, engage, and share data when there is clear value for them in the experience. Coupons and samples are the most obvious way to do this. Wyng makes it easy to create positive digital experiences that stand out and make the value clear.
Engage users with embedded or standalone experiences. You can create opt-ins that pop up, are embedded, or live on their own pages. You can also protect your digital experiences by limiting participation, whitelisting IDs or emails, and creating unique coupon codes.
Create and easily manage powerful UGC marketing campaigns within Wyng. Brands can find posts on social media, easily acquire permission to use, add custom tags, integrate with product portfolios, and audit for compliance from one place.
Build new digital experiences in minutes with dozens of pre-made templates and your own custom component library.
Our Professional Services can augment your team with development, strategy, and other services.
Data Unification for many different types of user IDs from any system, including cookies and more, are supported natively in the Wyng platform.
Built-in consent, privacy policy, and encryption features ensure compliance with enterprise data privacy and security standards.
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