The Future of Data-Driven Marketing in CPG: Growing and Understanding Your Owned Audience

Growing and Understanding Your Owned Audience


Expert Panelists And Practical Takeaways

High-performing brands know -
to grow revenue, you need to offer your customers personalized experiences.

But there’s an obstacle: CPG brands often lack the accurate, usable customer data to make that happen at scale. 

In this webinar, our experts will share several strategies CPG businesses can leverage to drive more opt-ins and understand their audience – without the need of purchased market research or hefty technology investments.

Third-party vs. First-party data for CPG brands

Your Presenters

Wendell CEO of Wyng

Wendell Lansford

CEO and Co-Founder, Wyng

Senior Director of Data-Driven Marketing at Georgia Pacific

Samantha Barnes

Senior Manager of Data-Driven Marketing, Georgia-Pacific

Ready to drive more opt-ins and better understand your audience?