Comprehensive zero-party data platform

Wyng, a better alternative for zero-party data collection

The only platform that offers the variety of experiences you want for data collection, paired with the personalization capabilities you need to activate consumer preferences in real-time.



Why Wyng

Choose from dozens of engaging experiences to collect data

Data collection can (and should!) be more than just your average form or quiz. With Wyng, launch gamified, highly-engaging experiences your audience will eagerly want to participate in – Gen AI quizzes, spin-to-wins, scratch-offs, UGC contests, swipe right/left polls, and much more.

Earn customer data over time

You don’t like lengthy surveys, and neither does your audience. Use Wyng experiences to progressively enrich customer profiles over time. Target different experiences based on known data, and alter the questions, form fields, or content with a single experience to optimize data collection from new and returning site visitors.

Immediately action data for preference-based personalization

Other platforms can help you collect zero-party data, but Wyng is the only platform that can also help you activate that data in real-time to power preference-based personalization across your website and mobile app. By surfacing content, offers, and products that are fueled by volunteered preferences, brands see a huge uplift in engagement and sales.

Create a fully customizable data model

Want to know what inspires your customers to purchase? Or what values influence the type of content they read? With Wyng, you have full control over the data attributes you collect in your experiences. Create segments with those attributes and use out-of-the box dashboards to analyze the data so you can truly understand your customers’ preferences.

Flow data wherever it needs to go

Push the zero-party data you collect from Wyng experiences to any of your existing technologies, so you can segment, target, and activate data across channels for better personalization.

Beautifully On-Brand Experiences for Data Collection

Gamified Promotions

Make zero-party data collection user-friendly and fun by adding gamification to your experiences. 

Product Finder Quizzes

Create a product advisor quiz to help your customers discover, save, and purchase products while learning about their preferences so you can personalize future offers, product recommendations, and content.

Preference Centers

Let your customers update and share their zero-party data with your brand at any time, by giving them easy access and control of their data through a customer preference center.

Contextual Preferences

Collect information about your customer’s preferences in a user-friendly, frictionless way that doesn’t interrupt their browsing experience. Use tiny code snippets embedded into landing pages and email so customers can indicate their likes, needs, and interests with a click of a button.


Increase In Average Order Value


Increase In Conversion Rate

Ready to start collecting zero-party data with Wyng?