Discover how a global consumer packaged goods (CPG) enterprise operating in a highly regulated industry partners with Wyng to power every kind of consumer activation – from user-generated content (UGC) galleries to product advisors, gamified coupon drops, and event registration forms.
Operating in 45 international markets, the enterprise must balance localized relevance with global consistency and compliance. Using the Wyng Data Capture & Engagement Platform, the enterprise rapidly tests and scales consumer campaigns – launching pilots in select markets, then expanding successful experiences globally with region-specific customizations.
Two standout activations, a Community Gallery and a Photo Contest, demonstrate how Wyng enables the enterprise to drive measurable impact across both shoppable and engagement-focused use cases, all on a foundation built for speed, scale, and enterprise-grade control.
Enterprise Activation Strategy: Test, Learn, Scale
The CPG enterprise relies on Wyng for a rich feature set tailored to large-scale, multinational activations:
- Scalability: Wyng experiences are easily cloned, translated, and launched across dozens of markets within days – not weeks.
- Flexibility: Local teams have the ability to configure each experience with different participation limits, validation fields, or content moderation rules – critical for compliance in highly regulated industries.
- Variety: Unlike point solutions that support only one type of campaign, Wyng powers a huge variety of experience types for engaging audiences, collecting data, and driving sales. With dozens of pre-built templates in Wyng Experience Studio, teams can launch, test, and iterate with ease.
- Tech Stack Agnostic: Local markets can use the tech stack of their choice. Wyng experiences embed seamlessly into any website, regardless of content management system, and integrate easily with existing data pipelines and marketing automation tools.
- Global Consistency: While local teams drive activation, central marketing and compliance teams retain visibility and governance – ensuring brand integrity and alignment across all markets.
- Flexible Working Models: Each market chooses how to build, ensuring every region can work in the style that suits its resources and timelines without sacrificing speed or control.
- Self-serve with Wyng’s intuitive drag-and-drop studio
- Collaborate with local agencies that plug into the platform
- Full-service builds delivered by the Wyng Services team
This scalable activation model has become the CPG enterprise’s blueprint for digital innovation – allowing them to respond quickly to market needs, remain compliant, and maximize the impact of every campaign.
Initiative 1: Community Gallery
Objective
To create an evergreen, SEO-optimized microsite where consumers can explore authentic testimonials and photos from real product users – building trust, encouraging product trial, and driving conversions.
Execution
The brand launched localized Community Galleries on its websites in Switzerland, Colombia, Romania, and Guatemala as initial pilot markets. Consumers were invited to submit personal stories and product-related photos, which were reviewed and published on the site. All approved content was optimized for search indexing to increase organic discoverability.
Each market’s experience was customized in the following ways:
- Local language(s) and legal requirements
- Submission rules, limits, and disclaimers tailored to regional regulations or campaign goals
- Gallery visibility settings, such as requiring login before access or filtering out photos with people, depending on local compliance needs
- Localized rewards, with some markets awarding loyalty points for uploads
Following the success of these pilots, the enterprise continues to scale the experience across additional markets, rapidly cloning and adapting the activation using Wyng’s platform
Results
The Community Gallery pilot delivered strong early performance:
- +288% increase in average time on site
- +58% uplift in trial registrations from first-time visitors
- +89% increase in transaction rate for new users
- $52,000 in sales within the first 3 months of launch
Initiative 2: Photo Contest
Objective
To drive brand engagement, surface high-quality visual UGC, and identify new brand advocates through a time-bound campaign that complements the brand’s always-on initiatives.
Execution
The brand launched a two-week Photo Contest in Greece, inviting consumers to submit creative, product-focused images for the chance to be featured or win prizes. The experience was mobile-optimized, quick to deploy, and fully localized for the region.
Using Wyng, the brand configured custom participation limits, content moderation workflows, and dynamic judging capabilities – all managed seamlessly within a single platform.
Following the campaign’s success, this contest format was replicated across additional markets, demonstrating its adaptability and scalability.
Results
The pilot delivered strong short-term impact:
- +27.2% increase in average daily users
- +1.3% increase in average daily transactions
- +17.7% uplift in average order value
Each approved UGC submission was valued at approximately $2,500 in media-equivalent content, resulting in nearly $500,000 in earned media value – all within just two weeks.
Conclusion
With Wyng, this global CPG enterprise continues to test, scale, and optimize a wide range of digital experiences across 45 international markets. From shoppable UGC galleries and photo contests to product advisors, gamified coupon drops, and data capture forms, Wyng empowers local and central teams to deliver compliant, high-impact activations tailored to each region’s needs.
Interested in how Wyng can help your business engage consumers, capture actionable data, and deliver personalized experiences across markets, brands, and tech stacks? Reach out for a demo today.
