Discover how Collette’s Content Finder helps individual travelers and travel advisors find tailored content to plan the perfect journey.
About Collette
Collette has long been a leader in guided travel, offering an incredible variety of itineraries across continents, from Europe’s charming cobbled streets to Asia’s breathtaking landscapes and beyond. With both individual travelers and travel advisors visiting their site, Collette wanted to ensure each audience could easily find relevant content and plan the perfect trip. Enter the Collette Content Finder — an intuitive tool designed to provide a personalized browsing experience for both audiences, helping everyone discover the information most relevant to their needs.
The Experience: Content Finder
The Collette Content Finder is a thoughtfully designed, interactive tool displayed at the bottom of Collette’s homepage, aimed at enriching the user experience by guiding each visitor to the most relevant content. This tool serves a dual purpose: first, helping Collette better understand its diverse audiences; second, enhancing the website’s usability by directing travelers and travel advisors to content tailored to their specific needs.
With just a few questions, the Content Finder follows best practices for zero-party data collection—gathering only essential information to personalize the experience immediately and build out a more accurate profile of someone based on their explicit feedback. Through question branching, the quiz seamlessly adapts to each audience, presenting only relevant questions. Below, you’ll find an abridged flow for travel advisors versus individual travelers.
Travel Advisor Question Flow (abridged):
Individual Traveler Question Flow (abridged):
A streamlined, subtle invitation
One standout feature of the Collette Content Finder is its accessibility. Instead of being tucked away, the Content Finder is available directly from the homepage as a sticky banner that appears after a visitor spends 5 seconds on the page. This banner appears at the bottom of the screen, inviting both travelers and advisors to explore relevant content without interrupting their browsing. It’s a subtle way to help users discover the tool’s value while allowing them to navigate freely.
Why site visitors love it
The Collette Content Finder makes personalization easy, cutting through the vast resources on Collette’s site to offer exactly what each visitor needs. By catering to both travelers and advisors, the tool helps each audience feel informed, inspired, and supported.
Initial results for the Collette Content Finder have been fantastic. Over 33,000 site visitors engaged with the quiz in the first 2 months of launch, with over 10% clicking through to relevant content.
“Our partnership with Wyng has been instrumental in elevating the digital customer experience at Collette. With the new Content Finder, we’re able to understand our visitors’ preferences in real time and provide personalized, relevant content that resonates with them—whether they’re travelers or business partners. This collaboration is a key part of our commitment to delivering a seamless, engaging experience for all who visit our site. The Collette leadership team has long believed in the power of building and maintaining a strong database. We love that Wyng will allow us to build out our own database with the most predictive insights based on customers’ explicit feedback to drive our personalization strategy.”
Jaclyn Leibl-Cote, CEO of Collette
Extending the value beyond a single session
Collette has ambitious plans for leveraging the insights gathered through the Content Finder to shape strategic priorities and drive preference-based personalization to lead to a better overall customer experience. Currently, all data from the quiz flows into Collette’s customer data platform, Twilio Segment, for in-depth analysis. Soon, Collette aims to use this data to deliver more personalized communications across its array of digital channels. This will include creating targeted ad audiences for retargeting, and inviting visitors to opt into email updates to receive tailored nurture streams aligned with their volunteered preferences and needs.
Ready to build your own content or product finder?
Existing Wyng users can explore the Wyng Product Advisor Quiz Overview in our Help Center for guidance and inspiration. New to Wyng? Start your free 30-day trial today! With Wyng, you can even create swipe-gesture quizzes, specially optimized for mobile devices and apps.
