Explore how ManchuWOK’s 45th anniversary campaign bridges offline sales and online engagement through gamified interaction, real-time code validation, and seamless reward fulfillment.
About Manchu WOK
ManchuWOK has been serving delicious Asian cuisine to fans across North America for decades. In celebration of their milestone 45th anniversary, the quick service restaurant chain, part of MTY Group, launched a limited-time campaign designed to drive sales and energize franchise locations with a turnkey, engaging promotion.
The Golden Fortune Promotion delivers an omnichannel experience that drives in-store foot traffic while capturing email signups and encouraging repeat visits. By seamlessly blending physical and digital touchpoints, ManchuWOK creates a memorable customer experience, powered end-to-end by Wyng.
The Experience: Golden Fortune Promotion
The Golden Fortune Promotion begins in-store: with every meal purchased, customers receive a 45th Anniversary fortune cookie containing a unique code. These codes unlock a chance to win ManchuWOK gift cards valued up to $100. At checkout, guests can scan a QR code on in-store signage, directing them to the digital redemption experience, powered by Wyng, at ManchuWOK.com/Fortune.
Instead of a basic entry form, the promotion features one of Wyng’s latest interactive formats: tap-to-reveal. After entering their information and validating their unique code, customers tap on a fortune cookie graphic that breaks apart to reveal whether they’ve won. If they do, Wyng automatically triggers an email containing their gift card number, along with options to redeem immediately or add to their account.
Seamless on the surface, sophisticated behind the scenes
While the customer experience is simple and seamless, Wyng manages a complex set of logistics behind the scenes to ensure everything runs smoothly:
- QR code generation with support for custom UTM parameters to track participation and ROI by geography or individual franchise location
- Unique code validation and participation limits to prevent fraud and control redemption rates
- Gift card code ingestion, management, and delivery, using gift cards provided by MTY Group’s preferred vendor
- Real-time fulfillment of gift cards, along with winner management and tracking
- Triggered email delivery via Wyng, eliminating the need to involve internal or franchise-level email teams for deployment
In partnership with MTY Group, Wyng delivered a full-service solution – empowering ManchuWOK to offer a consistent, scalable promotion across all participating franchise locations, without adding operational complexity.
Why customers (and franchisees) loved it
The Golden Fortune Promotion resonated with customers, delivering results that prove just how engaging the experience was. In just the first 2 months, the campaign has seen:
- 45,841 total visits
- 36% engagement rate
- 95% form completion rate among engaged users
- 2:57 average time on site, a strong signal of quality interaction
- 17.2K form submissions and 3,867 opt-ins (23% opt-in rate)
By making the experience playful and easy, ManchuWOK gives every customer a reason to engage beyond the counter. For franchise owners, the campaign delivers fresh foot traffic and post-visit re-engagement, without requiring any additional tech setup or marketing overhead.
Ready to create your own offline to online experience?
In-store code distribution tied to a digital promotion is just one way to connect offline purchases with online experiences. Wyng also supports other high-impact formats, including UPC code validation and receipt upload, to help drive sales and capture valuable customer data.
If you’re a current Wyng user, check out this article to learn how to set up code validation promotions in the platform. If you’re new to Wyng, start your free 30-day trial today, or reach out to see how Wyng can help bring your next promotion to life.
