The 1-800-Flowers Father’s Day Countdown is a creative and highly engaging microexperience that drives more site traffic, encourages repeat visits to the site, and drives brand affinity.
About 1-800-Flowers
Known for their easily accessible assortment of flower arrangements and gifts, 1-800-Flowers has quickly become a household name and go-to delivery service for special occasions all around the globe. Starting with a flower shop in 1976, this national brand has remained relevant for over 40 years and expanded along with their customer base through offering convenience, consistency, quality and connection. This experience is a prime example of how intentional they’ve been with their brand and why it’s paid off.
The Microexperience: Father's Day Countdown Calendar
The experience included a 7 day countdown to Father’s Day starting on June 11th, with each day linking to a range of heartfelt, funny, and shoppable content to help make the holiday even more special.
Ready to get inspired? Here’s a link to the live experience.
As the holiday approaches, you’re able to unlock specially curated content for Father’s Day that help customers’ connect with the brand in a special way. Day 11 is linked to a nostalgic post written by the founder that also invites readers to share a story of their own. Day 15 invites listeners to a Father’s Day podcast episode hosted by the CEO, and Day 16 links to a very father-appropriate playlist hand-selected by the brand.
The calendar also included shoppable content from their family brands for those needing hosting tips, gift inspo, and e-cards for any last-minute shoppers (like myself).
More About Countdown Calendars
1-800-Flowers has consistently made great use of Countdown Calendars for seasonal campaigns that increase traffic and drive sales. This experience allowed customers to explore their many sub-brands and content (like the Harry and David Instagram + podcast page), directly shop for their needs from a curated list, and come back each day with something new to look forward to.
Countdown Calendars are a go-to for building excitement around holidays, product launches, announcements, and giveaways. Here are some additional ways to use Countdown Calendars:
- Enrich your CRM with preference data by linking a Product Finder Quiz to your calendar
- Increase opt-ins and add an additional layer of thrill to your experience by adding the Wyng Reveal Component for Scratch-Offs or Spin-To-Win
- Add in a themed Trivia Quiz to educate customers’ on your brand and increase brand awareness
Ready To Build Your Own Countdown Calendar?
Existing Wyng users should check out the Wyng Countdown Calendar section in our Help Center. Or, if you are new to Wyng – start your 30 day free trial today! Check out our templates for countdown calendars, trivia quizzes, sweepstakes and more!
