New Microexperience: Personality Quiz

The Wyng drag-and-drop template library now includes a new marketer (and customer!) favorite – the Personality Quiz.

Personality quizzes present users with a specific profile based on their answers. You’ve likely taken one yourself in the past – from a simple Buzzfeed “What Game of Thrones Character Are You?” to a prompt on a fashion retailer’s site asking you to identify “What’s Your Summer Style?”. These quizzes are fun and engaging for customers, and can also help businesses increase email opt-ins, drive online sales, and capture valuable preference data (aka. zero-party data) on their customers. Let’s take a look at the new template!

How it Works

This template is built using the Wyng Questions component. The Questions component makes it easy to set-up and understand the user flow of quizzes, and includes a visual builder to see questions, answers, and results.

Questions Component

What makes our personality quiz template stand out is the use of images to create a dynamic visual questionnaire:

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Screen Shot 2023-02-24 at 7.58.40 AMOnce users are done answering questions, include an optional form to grow your subscriber base:

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Surface the results and enable sharing on social networks. Use preferences collected during the quiz to deliver tailored content or product recommendations in the results page.

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For businesses, the power of the personality quiz goes beyond the quiz itself. Once captured, the data from the personality quiz (customers’ likes, dislikes, etc.) can be used to personalize experiences across all your marketing channels.

Personality Quiz Inspiration

Let’s recap. Personality quizzes are incredibly engaging for your customers, but can also help you achieve your business goals:

  • Increase email opt-ins
  • Collect valuable preference data and enrich CRM profiles
  • Drive online sales

There are tons of examples out there, but here are some of our favorite personality quizzes powered by Wyng:

MAC Cosmetics Stranger Things Quiz (link)

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Arm & Hammer Cat Owner Purrsonality Quiz (link)

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Ready to Get Started?

Existing Wyng users should check out Wyng’s Personality Quiz Overview in our Help Center. Or, if you are new to Wyng – start your 30 day free trial today! Get started with a personality quiz, and then check out our templates for sweepstakes, gamified experiences, UGC, and more!

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