New Survey Reveals Consumers Would Rather Avoid Brands Than Compromise Personal Data
After years of high-profile data breaches, consumers are more willing to offer personal data to brands that adopt transparent and ethical data practices.
Findings in the report include:
- 67% of people have avoided websites whose data collection practices felt intrusive.
- Nearly 70% have abandoned purchases because they didn’t trust the way their data would be handled.
- Over 60% would share more personal data if the brand gave them transparency and control over it.
The findings strongly suggest that by adopting privacy-first practices based on zero-party data brands can avoid customer abandonment and cart abandonment — while building trust.