Wyng 2021 Report: State of Consumer Data Privacy Attitudes

New Survey Reveals Consumers Would Rather Avoid Brands Than Compromise Personal Data

After years of high-profile data breaches, consumers are more willing to offer personal data to brands that adopt transparent and ethical data practices.

Findings in the report include:

  • 67% of people have avoided websites whose data collection practices felt intrusive.
  • Nearly 70% have abandoned purchases because they didn’t trust the way their data would be handled.
  • Over 60% would share more personal data if the brand gave them transparency and control over it.

The findings strongly suggest that by adopting privacy-first practices based on zero-party data brands can avoid customer abandonment and cart abandonment — while building trust.

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