Gauge the effectiveness of both individual campaigns and your overall digital campaign strategy with the Wyng Digital Campaign Index (DCI).
This new, real-time measurement tool allows marketers to quickly and objectively measure campaign performance, and either celebrate success or adjust the campaign accordingly.
The DCI uses the two biggest factors that contribute to campaign value and performance:
The DCI Benchmark Report is a quarterly review of DCI benchmarks by industry and campaign format, along with related insights for the second half of 2017, including mobile usage and global demographics.
The Digital Campaign Index, which can be implemented by any brand or agency, equips marketers with the data and insights they need to achieve success.