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Digital Campaign Index (DCI)

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Real-Time Scoring

Wyng Digital Campaign Index (DCI) is a real-time scoring model and benchmarking framework for digital experiences.

DCI helps marketers gauge the effectiveness of individual digital experiences, and evaluate their digital engagement strategy as a whole.

How It Works

The DCI is based on two independent performance indicators — engagement and virality -- which are derived from underlying performance metrics.

EngagementVirality

Why The Digital Campaign Index?

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Mid-Funnel Insight

  • Turn detailed metrics into actionable insights
  • Leverage normalized data for apples-to-apples comparisons
  • Make data-driven decisions about optimizations and overall strategy
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Real-Time Visualizations

  • Visualize scores relative to a common baseline on two dimensional charts
  • Plot and compare the scores across all of your digital experiences
  • Make in-flight adjustments based on in-platform recommendations
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Benchmark Data

  • Get benchmark data as an independent reference point for gauging performance
  • Compare your results with benchmarks based on industry and use case
  • Identify experiences that warrant additional media or promotional spend

DCI Resources

DCI-THUMBNAIL

Digital Campaign Index Benchmark Report – 2H 2017

The DCI Benchmark Report is a quarterly review of DCI benchmarks by industry and campaign format, along with related insights for the second half of 2017, including mobile usage and global demographics.

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The Digital Campaign Index Whitepaper

The Digital Campaign Index, which can be implemented by any brand or agency, equips marketers with the data and insights they need to achieve success.

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