Digital Campaign Index (DCI)

A Real-Time Campaign Scoring Tool

Gauge the effectiveness of both individual campaigns and your overall digital campaign strategy with the Wyng Digital Campaign Index (DCI).

This new, real-time measurement tool allows marketers to quickly and objectively measure campaign performance, and either celebrate success or adjust the campaign accordingly.

 

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How It Works

The DCI uses the two biggest factors that contribute to campaign value and performance:

Why The Digital Campaign Index?

Mid-Funnel Insight

Mid-Funnel
Insight

  • Turn aggregate performance metrics into actionable insights in the form of a score
  • Better understand campaign outcomes, eliminating the subjective area of campaign measurement
  • Compare different campaigns apples-to-apples

Mid-Funnel Insight

Active Measurement

  • Evaluate campaign performance as it runs through a dynamic dashboard
  • Adjust campaigns while they are live to optimize for desired results
  • See vertical and use case-level benchmarking data around scores in a quarterly DCI Report

Mid-Funnel Insight

In-Platform Visualizations

  • Visualize a DCI score through composite engagement (ES) and virality scores (VS) mapped against a baseline
  • Visualize all campaigns on a single grid to assess overall campaign strategy
  • Receive tailored recommendations in-Platform to improve campaigns as they run

DCI Resources

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