Wyng Digital Campaign Index (DCI) is a real-time scoring model and benchmarking framework for digital experiences.
DCI helps marketers gauge the effectiveness of individual digital experiences, and evaluate their digital engagement strategy as a whole.
The DCI is based on two independent performance indicators — engagement and virality -- which are derived from underlying performance metrics.
The DCI Benchmark Report is a quarterly review of DCI benchmarks by industry and campaign format, along with related insights for the second half of 2017, including mobile usage and global demographics.
The Digital Campaign Index, which can be implemented by any brand or agency, equips marketers with the data and insights they need to achieve success.