Digital Campaign Index (DCI)

Real-Time Scoring

Wyng Digital Campaign Index (DCI) is a real-time scoring model and benchmarking framework for digital experiences.

DCI helps marketers gauge the effectiveness of individual digital experiences, and evaluate their digital engagement strategy as a whole.

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How It Works

The DCI is based on two independent performance indicators — engagement and virality -- which are derived from underlying performance metrics.

Why The Digital Campaign Index?

Mid-Funnel Insight

Turn detailed metrics into actionable insights
Leverage normalized data for apples-to-apples comparisons
Make data-driven decisions about optimizations and overall strategy

Real-Time Visualizations

Visualize scores relative to a common baseline on two dimensional charts
Plot and compare the scores across all of your digital experiences
Make in-flight adjustments based on in-platform recommendations

Benchmark Data

Get benchmark data as an independent reference point for gauging performance
Compare your results with benchmarks based on industry and use case
Identify experiences that warrant additional media or promotional spend

DCI Resources

Digital Campaign Index Benchmark Report – 2H 2018

The DCI Benchmark Report is a quarterly review of DCI benchmarks by industry and campaign format, along with related insights for the second half of 2018, including mobile usage and global demographics.

The Digital Campaign Index Whitepaper

The Digital Campaign Index, which can be implemented by any brand or agency, equips marketers with the data and insights they need to achieve success.

Get a free platform demo

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