First-Party Data

Wyng data-capture can provide consumers a variety of experiences, from creating a sense of community to enticing with incredible offers.

Dove used the Photobooth feature to encourage users to submit their stories (and information), furthering Dove’s brand message of inclusion and providing a trove of actionable data.

Ford and Toronto’s Maple Leafs ran a giveaway and sign-up activation. The general-interest prize, a ticket giveaway, let Ford cast a wide net, building a large pool of leads, perfect for long-tail nurturing.

Wyng data-capture technology can be combined with an array of engaging features, allowing you to capture consumer attention and gain further insights.

Five Guys tied its data capture program to a fan UGC submission feature, helping them not only create an engaging experience but also build a database of likely evangelists.

Amazon combined data capture with a personality quiz, allowing them to acquire leads, surface user preference data and assess the mind share of their original programming, among other things.

Wyng data-capture programs can run across channels—whether web, paid social or in-app—allowing you to reach your consumers wherever they may be.

Essie tied a Wyng acquisition activation to their paid Snapchat advertising, blending eye-catching creative with powerful data capture.

NBA's Toronto Raptors ran their Wyng activation directly in-app, allowing them to further qualify their user base and identify highly engaged users for further marketing.