This guide provides an end-to-end overview of how Wyng collects, processes, secures, and delivers customer data -- covering inbound and outbound data flows, integrations, and controls - to help teams understand how Wyng fits into their tech stack and supports scalable, reliable personalization.

Apps and digital experiences using the Wyng Profiles SDK for personalization can integrate with existing user registration and authentication mechanisms on your website or mobile app. This is required for use cases like Preference Centers, where a consumer in an authenticated session securely views and updates private profile attributes. This document summarizes our recommended approach.

Proper selection and use of identifiers are essential to effective privacy-first personalization. This guide summarizes commonly used identifiers, reviews how Wyng handles identity resolution, and suggests best practices for identifiers when building and using zero-party data profiles. When implementing Wyng, we recommend following the best practices outlined here.

The Reveal component simplifies building gamified experiences using Wyng, both for clients relying on no-code solutions, as clients building enhanced and customized solutions incorporating custom code. This guide provides an overview of how the Reveal component works, the configuration options and assets, and the SDK functions available for front-end developers.

Brands can use collect Instagram photos and videos that are relevant for reuse in marketing or advertising, using Instagram Content Streams in Wyng. There are some key guidelines and considerations for brands planning to repurpose content from Instagram, based on Meta and Instagram's Terms of Use, Developer Policies, and consumer privacy law. This document summarizes our analysis and recommendations.

The guide outlines how to integrate Wyng Profiles with Microsoft Power BI by creating a streaming “push” dataset, mapping system and custom profile fields, and configuring a Wyng webhook to send profile-creation and update events directly into Power BI. Once connected, profile data flows automatically into Power BI for real-time dashboards, reporting, segmentation, and other analytics use cases.