Offerpop is now Wyng! Read more in our press release and FAQs

Introducing Wyng Profiles & Wyng Moments, two new products for zero-party data and privacy-first personalization. Learn More

Wyng for Agencies

Your Competitive Advantage

Move faster, deliver more value to clients and grow your agency business with Wyng.

Our platform is designed to support your digital business
– no matter what level of available resources.

Benefits for Agencies

Put your money where it matters

  • Reduce out-of-pocket costs and increase promotional budget with a straightforward pricing model.
  • Over-deliver for clients by taking advantage of 24/7 support resources and out-of-the box, custom and full service options.
  • Win more retainer work and new growth opportunities with pitch resources and on-demand mockups of digital experiences.
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Talk is cheap – back your value up

  • Understand the value and performance of digital experiences with the Digital Campaign Index (DCI), a real-time score that evaluates success.
  • Build valuable audiences for your clients with always-on data capabilities to support retargeting and optimize media investment.
  • Access real-time benchmarks to prove campaign success and sell value to clients.

Innovation without hidden fees

  • Bring your ideas to life and experiment with new concepts in a free Sandbox environment.
  • Get inspired by other campaigns and our ever-evolving use cases that align with consumer behavior trends.
  • Leverage your in-house tech experts to extend skill sets through open APIs and integrations.
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Let Wyng handle your dirty work

  • Save time and budget by using our full-service development team to build your next digital experience at a pre-scoped, fixed price.
  • Connect all the dots with your CRM, CDP or DMP by integrating data from experiences powered by Wyng.
  • Offload the process of moderating, tagging and securing rights to UGC, so you can focus on the work that matters most to you.

Your Entire Agency

Improve team workflow and spend more time on the creative work you love.

Bring your creative vision to life with campaigns that match your client’s needs.

Build custom campaigns quickly and easily that match the overall campaign vision.

Use Wyng to reduce out-of-pocket spend and increase margins.

Your Resources for Success

We’re here to support you with resources for your new business activities, information on new use cases, and insights drawn from all our experience working with agencies and brands across industries.

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Integrated Marketing Resource Guide

Learn to generate buzz, drive traffic, and sell ads in the Media & Entertainment industries.

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The Wyng Guide to Use Cases

See a comprehensive summary of pre-built use cases in Wyng.

Wyng Launches Two Industry Firsts: Privacy-First Personalization Platform and a Zero-Party Data API

“We’re challenging decades-old marketing and advertising practices that play fast and loose with consumer data, and we’re proving that privacy and personalization can not only co-exist, but actually increase ROI and customer loyalty. Our customers are leading the charge and seeing the benefits of a privacy-first approach.”

- John Yapaola, CEO of Wyng

After building a profitable zero-party data software business, Wyng rolls out essential infrastructure to accelerate the marketing industry’s shift to transparent and ethical data practices

NEW YORK - April 14, 2021 - Wyng, the leading provider of zero-party data (ZPD) software, today announced the launch of its privacy-first personalization platform built from the ground up on a ZPD API — both the first-of-their-kind in the marketing industry. With this launch, Wyng uniquely equips brands to build deep and profitable customer relationships based on trust, while ensuring compliance with evolving privacy regulations.

With data collection and privacy central issues on a global scale, tech giants and the marketing industry have come under increased scrutiny from regulators and creeped-out consumers alike. The recent cascade of legislation — like GDPR, CCPA, and CPRA — and tech platform restrictions have cut off traditional sources of data for marketers and disrupted widespread marketing practices. It’s against this backdrop that Wyng is announcing the expansion of its product portfolio to provide a complete solution for marketers to address evolving attitudes and public awareness around the data economy and the changing regulatory landscape.

Case Study: L’Oréal UK Active Cosmetics

Do you know your optimal skincare routine? A surprising number of factors go into determining the best routine for any one person. Individual characteristics like skin type, skin sensitivity, primary skin concerns (being acne-prone, aging skin, large pores, etc.), and even one’s desired routine length can all factor into developing the most effective skincare regimen. 

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Our Agency Specialist

Have questions about Wyng for Agencies?
Reach out to Emily Duke, our dedicated agency account specialist.

Emily has been at Wyng for 3 years and managed 200+ agency partnerships. She is passionate about how agencies can monetize their relationship with Wyng and the innovation and differentiation that revenue allows for. Emily runs WoW (Women of Wyng) and loves following advertising trends around female empowerment and body positivity. Her favorite brands include Ben and Jerry’s, VH1, Mattel and Otherwild.