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Conducted by an independent third-party compliance firm, SOC 2 Type 2 audits demonstrate an organization has taken necessary steps to provide a secure and reliable operating environment that meets standards put forth by the AICPA.
By Prakash Mishra, Wyng Co-Founder and CTO
Wyng is excited to announce that it has completed the SOC 2 Type 2 audit confirming our systems, policies and practices meet the criteria established by the AICPA. As the leading provider of zero-party data solutions, Wyng has been fully committed to secure data practices and systems since we first launched. Ensuring that our data is properly stored and managed is core to our zero-party data offerings and the reason we elected to hire an independent, third-party compliance firm to conduct a SOC 2 Type 2 audit.
Why is being SOC 2 Type 2 compliant important?
According to the AIPCA, System and Organization Controls (SOC) audit reports are designed to help organizations that process information on behalf of their customers build trust and confidence in their service delivery and control over information and data.
Data privacy laws and regulations took center stage within the digital marketing community three years ago when the General Data Protection Regulation (GDPR) went into effect on May 25, 2018. While the legislation was introduced in Europe, it sent waves throughout the global marketing industry, signaling major shifts to come in terms of consumer data collection and management practices. Within two years of GDPR, California enacted its own regulations when it passed the California Consumer Privacy Act (CCPA).
Emily has been at Wyng for 3 years and managed 200+ agency partnerships. She is passionate about how agencies can monetize their relationship with Wyng and the innovation and differentiation that revenue allows for. Emily runs WoW (Women of Wyng) and loves following advertising trends around female empowerment and body positivity. Her favorite brands include Ben and Jerry’s, VH1, Mattel and Otherwild.