Offerpop is now Wyng! Read more in our press release and FAQs

Wyng for Brands

Your Partner for Success

Launch more campaigns, compare results, and optimize your digital campaign strategy with Wyng.

Our platform is designed to support your digital campaign initiatives
– no matter what level of available resources.

Benefits for Brands

Make your non-working spend work for you

  • Minimize production costs and reduce non-working spend by leveraging a range of configurable campaign use cases.
  • Enable your team or agency to do more of what works by streamlining operations for publishing new campaigns, repeating successful ones quickly and testing new ideas.
  • Create and launch agile, on-brand campaigns with out-of-the box, custom and full-service options.

Define success in the mid-funnel

  • Understand the value and performance of your digital campaigns with the Wyng Digital Campaign Index (DCI), a real-time score that evaluates success.
  • Reduce throwaway campaigns, and build valuable audiences with always-on data capabilities (Facebook, Instagram, display) to support retargeting and optimize media investment.
  • Access real-time industry and campaign benchmarks to evaluate campaign success and see how you stack up to others in your industry.

Keep your brand relevant with easy innovation

  • Establish your brand as an innovator with our ever-evolving campaign use cases that align with consumer behavior trends, from sweeps to collaborative Spotify playlists and GIF creators.
  • Take advantage of enterprise-grade features, including on-demand customer support, data security, global translation, ADA compliance, encryption at rest and more.
  • Integrate Wyng campaigns with your systems of record, facilitating data transfer, campaign management and valuable consumer insights.

Let Wyng handle your dirty work

  • Save time and budget by using our full-service development team to build your next campaign at a pre-scoped, fixed price.
  • Connect all the dots with your 3rd party data by sending and receiving campaign information using Wyng.
  • Pass off the process of approving, rejecting, tagging or mapping content that is being collected to focus on the work that matters most to you.

Your Entire Company

Reduce non-working spend and increase media budget by using Wyng.

Create experiences that build and nurture audiences with purchase intent.

Build custom digital campaigns quickly and easily.

Discover new social content for your marketing initiatives.

Your Wyng Score

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The Wyng Digital Campaign Index (DCI) is a real-time metric that your team can use to understand the value and performance of your digital campaigns.

The Wyng Score is based on your campaign’s Engagement Score and Virality Score and allows your team to quickly identify over or under-performing campaigns, inspect their scores, and take action quickly.

Your Resources for Success

We’re here to support you with resources for all of your business objectives and KPIs with information on new use cases and insights drawn from our experience working with brands across industries.

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Digital Campaign Index Benchmark Report

The DCI Benchmark Report is a quarterly review of DCI benchmarks by industry and campaign format, along with related insights.

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The Digital Campaign Index Whitepaper

The Digital Campaign Index, which can be implemented by any brand or agency, equips marketers with the data and insights they need to achieve success.

Campaign of the Week: NatureSweet “Crush the Bowl” Social Game

Concept: Pit NatureSweet products against each other in a Bowl Builder game to build the ultimate fan faves recipe.

Campaign of the Week: Kretschmar “See It Live” Sweepstakes

Concept: Encourage brand engagement through a triple touchpoint sweepstakes leveraging sign-up forms, Spotify, and Photo Hashtag submissions.

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Our Brand Specialist

Have questions about Wyng?
Reach out to Vikash Kothari, our dedicated brand account specialist.

Vikash was our first hire back in 2010. He is a strategic partner to our brand and enterprise clients and is passionate about digital marketing and connecting consumers to brands. Vikash is a trusted advisor to many of our top clients, and he is fascinated with brands that are embracing technologies and are continuously evolving with consumer behavior. Some of his favorite brands include Spotify, rag & bone, and adidas.