Increase speed and reduce costs by equipping your in-house teams and agency partners with the Wyng platform.
Our platform is designed to support your digital initiatives
— no matter what level of available resources.
Reduce non-working spend and increase media budget by using Wyng.
Create experiences that build and nurture audiences with purchase intent.
Build custom digital experiences quickly and easily.
Discover new social content for your marketing initiatives.
Wyng Digital Campaign Index (DCI) is a real-time scoring model and benchmarking framework for digital experiences.
DCI helps marketers gauge the effectiveness of individual digital experiences, and evaluate their digital engagement strategy as a whole.
We’re here to support you with resources for all of your business objectives and KPIs with information on new use cases and insights drawn from our experience working with brands across industries.
The DCI Benchmark Report is a quarterly review of DCI benchmarks, along with related insights.
The Digital Campaign Index, which can be implemented by any brand or agency, equips marketers with the data and insights they need to achieve success.
Conducted by an independent third-party compliance firm, SOC 2 Type 2 audits demonstrate an organization has taken necessary steps to provide a secure and reliable operating environment that meets standards put forth by the AICPA.
By Prakash Mishra, Wyng Co-Founder and CTO
Wyng is excited to announce that it has completed the SOC 2 Type 2 audit confirming our systems, policies and practices meet the criteria established by the AICPA. As the leading provider of zero-party data solutions, Wyng has been fully committed to secure data practices and systems since we first launched. Ensuring that our data is properly stored and managed is core to our zero-party data offerings and the reason we elected to hire an independent, third-party compliance firm to conduct a SOC 2 Type 2 audit.
Why is being SOC 2 Type 2 compliant important?
According to the AIPCA, System and Organization Controls (SOC) audit reports are designed to help organizations that process information on behalf of their customers build trust and confidence in their service delivery and control over information and data.
Data privacy laws and regulations took center stage within the digital marketing community three years ago when the General Data Protection Regulation (GDPR) went into effect on May 25, 2018. While the legislation was introduced in Europe, it sent waves throughout the global marketing industry, signaling major shifts to come in terms of consumer data collection and management practices. Within two years of GDPR, California enacted its own regulations when it passed the California Consumer Privacy Act (CCPA).
Vikash was our first hire back in 2010. He is a strategic partner to our brand and enterprise clients and is passionate about digital marketing and connecting consumers to brands. Vikash is a trusted advisor to many of our top clients, and he is fascinated with brands that are embracing technologies and are continuously evolving with consumer behavior. Some of his favorite brands include Spotify, rag & bone, and adidas.