Offerpop is now Wyng! Read more in our press release and FAQs

Wyng for Brands

Your Partner for Success

Increase speed and reduce costs by equipping your in-house teams and agency partners with the Wyng platform.

Our platform is designed to support your digital initiatives
— no matter what level of available resources.

Benefits for Brands

Make your non-working spend work for you

  • Equip your in-house teams and agency partners with the platform.
  • Cut non-working spend by minimizing production costs and avoiding custom, one-off development.
  • Create and launch on-brand experiences with out-of-the box, custom and full-service options.
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Define success in the mid-funnel

  • Build valuable audiences with always-on data capabilities to support retargeting and optimize media investment.
  • Understand the value and performance of your digital experiences with the Digital Campaign Index (DCI).
  • Leverage benchmarks to evaluate results and see how you stack up to others in your industry.

Stay aligned with consumers

  • Establish your brand as an innovator with our ever-growing library of use cases that align with consumer behavior trends.
  • Take advantage of enterprise-grade features, including on-demand customer support, data security, global translation, ADA compliance, encryption at rest and more.
  • Integrate Wyng with your systems of record, facilitating data transfer, campaign management and valuable consumer insights.
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Let Wyng handle your dirty work

  • Save time and budget by using our full-service development team to build your next digital experience at a pre-scoped, fixed price.
  • Connect all the dots with your CRM, CDP or DMP by integrating data from experiences powered by Wyng.
  • Offload the process of moderating, tagging and securing rights to UGC, so you can focus on the work that matters most to you.

Your In-House Teams and Agency Partners

Reduce non-working spend and increase media budget by using Wyng.

Create experiences that build and nurture audiences with purchase intent.

Build custom digital experiences quickly and easily.

Discover new social content for your marketing initiatives.

Digital Campaign Index

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Wyng Digital Campaign Index (DCI) is a real-time scoring model and benchmarking framework for digital experiences.

DCI helps marketers gauge the effectiveness of individual digital experiences, and evaluate their digital engagement strategy as a whole.

Your Resources for Success

We’re here to support you with resources for all of your business objectives and KPIs with information on new use cases and insights drawn from our experience working with brands across industries.

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Digital Campaign Index Benchmark Report

The DCI Benchmark Report is a quarterly review of DCI benchmarks, along with related insights.

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The Digital Campaign Index Whitepaper

The Digital Campaign Index, which can be implemented by any brand or agency, equips marketers with the data and insights they need to achieve success.

Wyng achieves SOC 2 Type 2 compliance, ensuring our systems, policies and practices are secure

Conducted by an independent third-party compliance firm, SOC 2 Type 2 audits demonstrate an organization has taken necessary steps to provide a secure and reliable operating environment that meets standards put forth by the AICPA.

By Prakash Mishra, Wyng Co-Founder and CTO

Wyng is excited to announce that it has completed the SOC 2 Type 2 audit confirming our systems, policies and practices meet the criteria established by the AICPA. As the leading provider of zero-party data solutions, Wyng has been fully committed to secure data practices and systems since we first launched. Ensuring that our data is properly stored and managed is core to our zero-party data offerings and the reason we elected to hire an independent, third-party compliance firm to conduct a SOC 2 Type 2 audit.

Why is being SOC 2 Type 2 compliant important?

According to the AIPCA, System and Organization Controls (SOC) audit reports are designed to help organizations that process information on behalf of their customers build trust and confidence in their service delivery and control over information and data.

U.S. Data Privacy Regulations: How current privacy laws impact your brand’s data management practices

Data privacy laws and regulations took center stage within the digital marketing community three years ago when the General Data Protection Regulation (GDPR) went into effect on May 25, 2018. While the legislation was introduced in Europe, it sent waves throughout the global marketing industry, signaling major shifts to come in terms of consumer data collection and management practices. Within two years of GDPR, California enacted its own regulations when it passed the California Consumer Privacy Act (CCPA).

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Our Brand Specialist

Have questions about Wyng?
Reach out to Vikash Kothari, our dedicated brand account specialist.

Vikash was our first hire back in 2010. He is a strategic partner to our brand and enterprise clients and is passionate about digital marketing and connecting consumers to brands. Vikash is a trusted advisor to many of our top clients, and he is fascinated with brands that are embracing technologies and are continuously evolving with consumer behavior. Some of his favorite brands include Spotify, rag & bone, and adidas.