Increase speed and reduce costs by equipping your in-house teams and agency partners with the Wyng platform.
Our platform is designed to support your digital initiatives
— no matter what level of available resources.
Reduce non-working spend and increase media budget by using Wyng.
Create experiences that build and nurture audiences with purchase intent.
Build custom digital experiences quickly and easily.
Discover new social content for your marketing initiatives.
Wyng Digital Campaign Index (DCI) is a real-time scoring model and benchmarking framework for digital experiences.
DCI helps marketers gauge the effectiveness of individual digital experiences, and evaluate their digital engagement strategy as a whole.
We’re here to support you with resources for all of your business objectives and KPIs with information on new use cases and insights drawn from our experience working with brands across industries.
The DCI Benchmark Report is a quarterly review of DCI benchmarks, along with related insights.
The Digital Campaign Index, which can be implemented by any brand or agency, equips marketers with the data and insights they need to achieve success.
“We’re challenging decades-old marketing and advertising practices that play fast and loose with consumer data, and we’re proving that privacy and personalization can not only co-exist, but actually increase ROI and customer loyalty. Our customers are leading the charge and seeing the benefits of a privacy-first approach.”
- John Yapaola, CEO of Wyng
After building a profitable zero-party data software business, Wyng rolls out essential infrastructure to accelerate the marketing industry’s shift to transparent and ethical data practices
NEW YORK - April 14, 2021 - Wyng, the leading provider of zero-party data (ZPD) software, today announced the launch of its privacy-first personalization platform built from the ground up on a ZPD API — both the first-of-their-kind in the marketing industry. With this launch, Wyng uniquely equips brands to build deep and profitable customer relationships based on trust, while ensuring compliance with evolving privacy regulations.
With data collection and privacy central issues on a global scale, tech giants and the marketing industry have come under increased scrutiny from regulators and creeped-out consumers alike. The recent cascade of legislation — like GDPR, CCPA, and CPRA — and tech platform restrictions have cut off traditional sources of data for marketers and disrupted widespread marketing practices. It’s against this backdrop that Wyng is announcing the expansion of its product portfolio to provide a complete solution for marketers to address evolving attitudes and public awareness around the data economy and the changing regulatory landscape.
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Vikash was our first hire back in 2010. He is a strategic partner to our brand and enterprise clients and is passionate about digital marketing and connecting consumers to brands. Vikash is a trusted advisor to many of our top clients, and he is fascinated with brands that are embracing technologies and are continuously evolving with consumer behavior. Some of his favorite brands include Spotify, rag & bone, and adidas.
