Zero-party data (ZPD) is all of the consent-based, personal context data that your customers share with you (and keep up-to-date) in order to improve their experience with your brand.
Unify ZPD from all your sources into ZPD profiles
Give customers transparency
and control over their profiles — and build trust
Use ZPD to personalize experiences in real-time
Ask for data using a variety of experiences, and deliver a benefit each time — with conversational opt-ins, guided shopping quizzes, and much more.
Also integrate your existing sources of ZPD — like surveys or loyalty programs.
All sources progressively enrich ZPD profiles.
Privacy-first personalization is built from the ground up on zero-party data.
Instantly personalize your website — using ZPD & machine learning, we automatically insert the most relevant experiences at key moments of engagement.
Show products, content and offers that are most relevant to each customer or segment.
Also activate ZPD on other channels, like email & ads, by integrating your existing marketing tools.
Get data in & out easily and securely, and leverage specialized ZPD processing and automation to connect ZPD to all of your teams and tools.
incremental revenue in first 30 days
lift in transaction rate on DTC ecommerce site
Consent-based zero-party data and privacy by design principles are at the core of the Wyng platform, and we are committed to strict data privacy, security and regulatory compliance.
Wyng has over 250 customers, including 61 of the 100 Forbes’ "World’s Most Valuable Brands"