Spring into Action: 8 Engaging Campaign Ideas To Warm Up Your Audience

Spring and summer bring a unique opportunity for brands to focus on growth beyond just sales. While the holiday season is all about driving conversions, the warmer months are perfect for campaigns that increase your brand’s reach and grow your opt-in list. By engaging consumers now, you can build a larger, more connected audience to market to when peak shopping season arrives.

 

Here are eight creative campaign ideas tied to major spring and summer events – each designed to delight your audience, spark engagement, and help you build your owned audience.

#1 Bracket for March Madness

Tap into the March Madness hype by creating a branded bracket challenge! Instead of focusing solely on basketball, design a bracket that’s relevant to your products or audience. For example, a soda company could have fans vote for their favorite flavors in a head-to-head showdown, while a snack brand might pit popular chips or treats against each other. Encourage participants to vote daily, share their picks, and follow along as the “champion” emerges. Adding prizes for voters can drive even more excitement and engagement!

Wyng Customer? Use the Brackets template to get started!

#2 Interactive Poll for the Oscars

Let your audience channel their inner film critic with an interactive Oscars poll! Invite participants to vote on who they think will win in key categories. To make it even more exciting, offer a chance to win an Oscars-themed prize—like a glamorous golden makeup collection—for those who participate and guess correctly. Share aggregate guesses using a scoreboard to keep your audience engaged. This campaign is a fun and easy way to align your brand with Hollywood’s biggest night while rewarding your audience for joining in the fun.

Wyng Customer? Use the Poll template to get started!

#3 Generative AI Experience for April Fool’s Day

Unlock fresh, creative campaign concepts this April Fool’s Day with generative AI! Generative AI experiences take consumer inputs—like answers to a set of themed questions or prompts—and use AI to create unique, tailored content in your brand’s tone of voice.

 

For example, create a Madlib-style activity where users input keywords, and AI generates hilariously absurd outputs. The results could be a wacky product description, an outlandish fake headline, or a playful story that fits your brand’s personality. It’s a lighthearted way to showcase your brand’s creative side while giving your audience a laugh. Bonus: shareable outputs encourage participants to spread the fun on social media, amplifying your reach!

Wyng Customer? Gen AI experiences are available to customers via a beta program at no extra cost. Reach out to learn more.

#4 Refer-A-Friend Giveaway for Earth Day

Tap into the feel-good vibes of Earth Day with a referral campaign that rewards both referrers and referees. Highlight eco-friendly prizes or charitable donations to make the experience even more meaningful. For example:

  • Eco-Friendly Gift Basket: Give referrers the chance to win a curated basket filled with sustainable goodies like reusable water bottles, bamboo utensils, or organic skincare products. Increase their chances of winning with each friend they refer.
  • Charitable Donations: Make a positive impact by donating to an environmental organization on behalf of participants who join your mailing list. Enhance the donation amount for every friend referred.
  • Green Discount Codes: Reward both the referrer and the referee with exclusive discounts on your eco-conscious products or early access to a sustainable collection.

Wyng Customer? Use the Refer A Friend Giveaway template to get started!

#5 Countdown Calendar for Mother’s Day or Father’s Day

Help your customers celebrate the special people in their lives with a countdown calendar for Mother’s Day or Father’s Day. Each day offers a chance to engage your audience and reveal something new—whether it’s a discount code, a gift finder quiz, a blog article about the occasion, or another creative surprise. A countdown calendar not only builds anticipation but also encourages earlier purchasing, ensuring gifts arrive on time. By creating a sense of urgency and excitement, this campaign can drive repeat visits to your site while making the shopping experience more enjoyable.

Wyng Customer? Use the Countdown Calendar template to get started!

#6 Gamified Promo Code Distribution for Fourth of July Sales

Turn your Independence Day promotions into a game! Use interactive mechanics like scratch offs, tap-to-reveal, or spinning wheels to distribute promo codes for discounts or freebies. Consumers will enjoy the playful experience and be incentivized to shop.

Wyng Customer? Try out our newest game mechanic – Tap to Reveal – today!

#7 Spin-to-Discover for Summer Break

With summer break comes more free time—and the perfect opportunity to inspire your audience with fresh ideas! Create a spin-to-discover experience where participants randomly uncover summer-themed suggestions, such as books to read, movies to watch, songs to add to their playlist, or travel destinations to explore. The element of chance makes it exciting, while the lighthearted nature of the campaign ensures it resonates with your audience. Whether it’s “Spin to Find Your Next Summer Adventure” or “Spin to Pick Your Beach Read,” this interactive format is a fun way to keep your brand connected to seasonal activities.

Wyng Customer? Use the Spin to Win Random Outcomes template to get started!

#8 School’s Out Photo Contest

Celebrate the end of the school year with a fun photo or video contest! Invite families to share snapshots of their summer adventures, outdoor activities, or creative projects. Reward the best entries with prizes that align with your brand and values.

 

To boost engagement and reach, enable voting on the submitted content and encourage participants to return daily to cast their votes. This will help extend the campaign’s visibility and keep your audience engaged throughout the contest period.

Wyng Customer? Use the Instagram Reels Contest template to get started!

About Wyng

Wyng is at the forefront of B2C marketing technology, offering an AI-powered Data Capture & Engagement Platform designed for enterprises and brands. With Wyng Experience Studio, marketers can easily build interactive digital experiences that engage consumers at key moments along the customer journey, capture valuable zero-party and first-party data, and deliver personalized promotions. Whether the experience is a product finder quiz, sweepstakes, UGC contest, or interactive game – Wyng experiences are always well-timed, user-friendly, and offer genuine value to consumers.

 

Wyng serves over 250 global brands, including Estée Lauder, LVMH, Tripadvisor, and Unilever, who use Wyng to drive opt-ins, increase sales, and strengthen consumer trust and brand affinity. Request a demo to learn more about Wyng, or start your free 30-day trial today and see how easy it is to build experiences for your next high-converting holiday campaign.

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