LEARFIELD’s Superfan Sweepstakes is a collaboration with Choice Hotels that drives engagement and sign ups for Choice Hotels’ new loyalty program benefits, kicking off the beginning of college football season.
LEARFIELD plays a significant role in creating and nurturing the strong bond between fans and college sports. They primarily focus on collegiate athletics, partnering with universities and their athletic programs to enhance fan engagement, increase revenue, and build brand loyalty. By driving consistent value, understanding their audience, and delivering engaging marketing campaigns – LEARFIELD has become the go-to source for millions of fans to stay connected with their favorite teams.
Choice Hotels and LEARFIELD have joined forces for the upcoming college football season to introduce “Choice Privileges Experiences”, a thrilling addition for members of the Choice Privileges loyalty program. Loyalty program members can now access exclusive college football-focused experiences at eight different universities, ranging from a private stadium tour and sideline passes to autograph sessions and meeting the team’s head coach. This experience aims to drive traffic and sign-ups for the new program through a sweepstakes that’s sure to thrill any fan.
The Experience: LEARFIELD Superfan Sweepstakes ft. Choice Hotels
LEARFIELD’s Superfan Sweepstakes invites users to fill out their contact info, select their team, and enter their Choice Privileges member ID. Collecting info like “favorite team” is excellent for personalizing future communications and providing more relevant content. If you’re not a member, you can sign up for free through the link or banner at the top. You must be a Choice Privileges member to participate.
Visit the live experience here!
Participants enter for a chance to win a grand prize that includes exclusive perks for 4 people including First Class airfare, VIP Gameday Tickets, vouchers for food/drinks and team merch + a 2 night stay at a Choice Hotels location! The sweepstakes also offers 18 second place prizes consisting of team gear or an autographed item + 35k in Choice Privileges rewards points.
Lastly, participants can view the full official rules for entry at the bottom of the page along with duration.
More about Sweepstakes
LEARFIELD’s Superfan Sweepstakes effectively scales engagement + opt-ins for their database as well as Choice Hotel’s loyalty program by requiring a member ID as part of the entry requirements.
Sweepstakes are a great option for any business looking to promote a new feature/product, build brand affinity, and reach new customers. For high traffic sweepstakes like this one, it can be difficult to manage details like prize fulfillment and entry validation. Here’s how Wyng users can solve for some of the cumbersome back-end details of running a sweepstakes:
1. Validate entries with built-in fraud detection methods like email identity verification and CAPTCHA to block bad actors and junk submissions.
2. Use an API connection to validate user information in real-time. For example, ensuring sweepstakes participants enter an active loyalty member ID when it is an entry requirement.
3. Whether you’re randomizing your reward or have specific distribution rules for your Sweepstakes, Wyng can help! This includes legal requirements, winner moderation, and more. For more complex prize fulfillment, our Services Team can step in to assist.