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The Future of Data-Driven Marketing in CPG

  • Webinars
Learn strategies CPG brands can use to drive more opt-ins and understand their audience – without the need of purchased market research or hefty technology investments.

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The Zero-Party Data Playbook for CPG Marketers

  • eBooks
8 plays for CPG marketers to implement today to engage audiences, capture opt-ins, collect preference data, and drive sales.

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Moments Tour

  • Product Videos
Use Wyng Moments to trigger well-timed, relevant digital experiences across your mobile and web applications.

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Profiles Tour

  • Product Videos
Use Wyng Profiles to define your zero-party data model and create audience segments for personalization.

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Wyng Privacy-First Personalization Tour

  • Product Videos
8 minute overview of how to earn customer preferences and personalize in real-time with the Wyng platform.

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Zero Interest in Zero Party?

  • Webinars
Deliver relevance, without creepy personalization. Learn how to transform customer experiences with zero-party data. Featured speaker: Forrester.

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Making Marketing More Personal with Better Moments

  • Webinars
Learn how well-timed, contextually-relevant moments can increase customer engagement and brand loyalty. Featured speakers: Forrester, AAA.

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Understanding Your Customer Through Zero-Party Data

  • Webinars
Learn why zero-party data is the future of personalization in a privacy-first, customer-centric landscape. Featured customer: Collette Travel.

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First-Party Data Formula

  • eBooks
Why brands are converting their unknown audiences into known contacts — and their formula for success

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52 Weeks of Microexperiences – Best of Wyng 2018

  • eBooks
52 of the best microexperiences created using the Wyng platform - to inspire your 2019 digital and marketing goals

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Wyng Spring and Summer Campaign Look Book

  • eBooks
Get inspired by real campaign examples, ideas, and best practices to make your spring and summer marketing shine!

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The Wyng Guide to Holiday Campaigns

  • eBooks
Get inspired by real campaign examples, ideas and best practices to make your marketing stand out for the all the right reasons this holiday season.

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The Digital Campaign Index Whitepaper

  • eBooks
The Digital Campaign Index, which can be implemented by any brand or agency, equips marketers with the data and insights they need to achieve success.

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Integrated Marketing Resource Guide

  • eBooks
Learn to generate buzz, drive traffic, and sell ads in the Media & Entertainment industries.

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Rights Management: How to Acquire Rights with the Wyng Auto-Responder

  • eBooks
Capture consumer data and acquire the rights to repurpose UGC shared with your brand via our Rights Management solution.

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Beauty & Cosmetics Playbook

  • eBooks
Get tips on how to provide a fun, customized, and eccentric digital marketing experience.

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LIGHTS, CAMERA, ACTION: Integrated Marketing Campaigns that Feel like Entertainment

  • eBooks
Learn to harness enthusiasm through your digital campaigns.

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Modern Marketing Demands Agile Campaigns

  • eBooks
Define modern marketing challenges and do more with less.

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The Panthers Won the 2016 Season with this Campaign

  • Case Studies
The Panthers call the campaign one of the team’s most successful of the 2016 season, and we’ve identified five techniques that any pro sports team could benefit from...

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Am I Popular Enough? Lessons from Five Guys’ Fanatic of the Week Campaign

  • Case Studies
Five Guys, a burger chain with over 1,400 locations spread over eight countries, has a marketing advantage that any brand would kill for...

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Shopper Marketing Resource Guide

  • eBooks
To showcase the full range of shopper marketing approaches, we’ve catalogued our favorite campaigns and digital strategy tips in this Shopper Marketing Resource Guide.

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Digital Campaigns to Drive In-Store Traffic: A Guide for Shopper Marketers

  • eBooks
Learn how online campaigns can drive in-store traffic (and vice versa).

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Definitive Guide to Rights Management for UGC

  • eBooks
If a brand collects a piece of UGC, it doesn’t imply ownership. This is where rights management comes in.

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Top Retail Marketing Campaigns

  • eBooks
Throughout this eBook, we’ll deep dive into the specifics of retail campaigns that have accomplished set goals, in addition to explaining exactly how they did it.

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McCormick Case Study

  • Case Studies
"The tactics we put in place for this new campaign tweaked three of the eight Ps of our marketing strategy: Product, People and Promotion."

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L’Oreal Case Study

  • Case Studies
"Gallery of Style, was the perfect way for us to leverage Wyng because it allowed us to highlight our artists in a broader way than what we can normally achieve in just the salon setting."

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Bon-Ton Case Study

  • Case Studies
"Simply adding to the noise and attempting to shout louder than competitors is not a viable strategy, which is why we decided to do things a bit differently this year."

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Top CPG Marketing Campaigns

  • eBooks
Throughout this eBook, we’ll dive into the specifics of campaigns in the CPG vertical that have accomplished set goals and explain how they did it.

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Top Digital Marketing Campaigns

  • eBooks
Throughout this eBook, we’ll deep dive into the specifics of digital campaigns that have accomplished set goals, in addition to explaining exactly how they did it.

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Top Media and Entertainment Marketing Campaigns

  • eBooks
Throughout this eBook, we’ll dive into the specifics of media and entertainment campaigns that have accomplished set goals, in addition to explaining exactly how they did it.

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SoulCycle Case Study

  • Case Studies
"We used the Wyng engagement marketing platform to run our #NoMoExcuses initiative in collaboration with this cause."
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