Why Preferences are the Future of Personalization
In a world where every move has been tracked for a decade and the world’s most valuable companies have most of our personal data
In a world where every move has been tracked for a decade and the world’s most valuable companies have most of our personal data
As a new technology and a new way of cooking, LĒVO customers have a lot of questions they need answered before they can make
Zero-party data (ZPD) is the fundamental currency in a privacy-first world, and it is as valuable to people as it is to a brand.
Netflix is a famous entertainment pioneer, but most people don’t realize that they are just as much of a pioneer in the way they
Loyalty programs are built to reward the purchase, but most of the customer relationship happens in between: reviews, referrals, shared preferences, return visits. Gamified
Gamification marketing continues to evolve in 2026, helping brands turn engagement into measurable results through spin-to-win games, quizzes, sweepstakes, scratch-offs, and personalized experiences. This
The Wyng drag-and-drop template library now includes a new marketer (and customer!) favorite – the Trivia Quiz.
Trivia quizzes invite consumers to take
Hello again!
Today we are happy to announce another major milestone in our vision to help make digital experiences more rewarding, relevant, and trustworthy – we
Armani Beauty is the luxury fragrance, makeup, and skincare extension of the legendary fashion brand. The brand is committed to sustainability and several other
Today we’re talking about a topic I’m not particularly well-versed in but was recently inspired to investigate due to an impending milestone birthday: skin
First of all, thank you Vitafusion marketing team. I did not expect to have this much fun on a gummy vitamin website. Your use
The beauty industry is embracing digital technology like never before. Adapting to a digital-first world is a big challenge for an industry of in-person
The message should be clear by now. People want privacy and control of their own data.
That was a ton of fun! We just wrapped up 45 minutes where our own co-founder Wendell Lansford chatted with Steph Liu from Forrester
I have been watching this IKEA video for a while and it’s just amazing. I wasn’t even looking for furniture a week ago, but
Brands today are holding a substantial amount of customer data collected from a wide variety of sources. This data is simultaneously a critical asset
This is the second blog in our Customer Data Best Practices Series – here is part 1.
Teaser/Summary
We need to reframe our thinking about data to be viewed through the lens of trust. To earn trust, you have to
To win in a world where customers have instant access to infinite information and choices, brands need to offer relevant, personal experiences to every
New Survey Reveals Consumers Would Rather Avoid Brands Than Compromise Personal Data
Wyng Conversational Opt-In replaces the old, intrusive way of collecting emails from anonymous website visitors with a better user experience that improves opt-in rates
Among big tech platforms, Apple has taken a leadership role with respect to privacy. They’ve restricted third-party cookies, shifted IDFA to an opt-in model,
Traditional marketing funnels end at conversion, but a Promo Hub runs on a flywheel where engagement drives data, data powers personalization, and personalization fuels
What does it take to earn someone’s trust during one of the hardest moments of their life? We sat down with Reuven Verschleisser, CEO
Conducted by an independent third-party compliance firm, SOC 2 Type 2 audits demonstrate an organization has taken necessary steps to provide a secure and
Data privacy laws and regulations took center stage within the digital marketing community three years ago when the General Data Protection Regulation (GDPR) went
This is the first in a series of posts about zero-party data and privacy-first personalization. Read the second post here: How To Collect Zero-Party
After building a profitable zero-party data software business, Wyng rolls out essential infrastructure to accelerate the marketing industry’s shift to transparent and ethical data
Do you know your optimal skincare routine? A surprising number of factors go into determining the best routine for any one person. Individual characteristics
Step-by-step guide, with examples
This is the second in a series of posts about zero-party data and Privacy-First Personalization. Read the first post
The Challenge
Covid-19 quarantine days gave all of us a bit of cabin fever. Families were dreaming about their next big trip, and
In the world of digital engagement, brands understand that every click, scroll, and interaction matters. A clunky checkout experience loses customers. A personalized product
Most brands run a dozen promotions a year, and often each one gets built, staffed, and measured as its own project. A spin-to-win in
Top loyalty programs do more than track points; they’re built to keep a consumer coming back. For CPG and retail brands, many transactions belong
Most CPG brands never see their own sales. The shopper buys the product at a retailer, the retailer keeps the transaction data, and the
A portfolio of twelve brands does not need twelve loyalty programs. It needs one system that can run twelve, each with its own look,
Turn one-time fan interactions into lasting relationships. Learn how Wyng helps sports and entertainment brands create always-on fan engagement through promotions, contests, quizzes, and
Most enterprise brands run promotions that generate short-term engagement but fail to build lasting customer relationships. Learn how the Promo Hub model transforms one-off
A Promo Hub is an always-on, authenticated destination that brings sweepstakes, quizzes, games, coupons, and rewards together in one place. This guide explains how
Choosing the right consumer engagement platform requires more than comparing features. This buyer’s guide explains what enterprise brands should evaluate—from governance and compliance to
Brands spend a lot on digital coupons and know surprisingly little about who uses them. The offer goes out through a retailer app or
Best Instant Win and Sweepstakes Platforms for Enterprise Marketers Getting a sweepstakes live is the easy part. Pick a tool, drop in a form,
Most consumer brands never know who actually buys their products because retailers own the customer relationship at checkout. A Promo Hub changes that by
As brands adapt to the rapidly changing market landscape, Wyng is continually adding features in the platform to help you engage your customers with
The California Consumer Privacy Act (CCPA) is getting a lot of attention, and for good reason. The Act goes into effect January 1, 2020
On May 25th the General Data Protection Regulation (GDPR) will go into effect. GDPR is a new European Union (EU) regulation that will improve
Key Stats from Carolina Panthers Photo Lab Photo Lab TEMPLATE 2+ Months LENGTH OF CAMPAIGN 10K+ # OF CAMPAIGN VISITS 1,300+ # OF SUBMISSIONS
Key Stats from Five Guys’ Photo & Video Contest Photo & Video Contest TEMPLATE 2+ Months LENGTH OF CAMPAIGN 12,000+ # OF CAMPAIGN VISITS
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