Zero-Party Data Solutions Reduce Customer Acquisition Costs
Explore zero-party data solutions to slash your CAC. Refine marketing for better ROI. Harness the power of direct consumer insights.
Explore zero-party data solutions to slash your CAC. Refine marketing for better ROI. Harness the power of direct consumer insights.
Most CPG promotions generate entries but the real value lies in capturing actionable customer insight. A modern consumer engagement platform transforms campaigns into data-driven
LEARFIELD’s Superfan Sweepstakes is a collaboration with Choice Hotels that drives engagement and sign ups for Choice Hotels’ new loyalty program benefits, kicking off
Contemporary shopper marketing is experiencing rapid changes due to technological developments that have resulted in fierce competition. Customer loyalty has almost disappeared, and businesses
With Wyng Contextual Preferences, collect information about your customers’ likes, needs, and interests in a user-friendly, frictionless way that doesn’t interrupt their browsing experience.
This JarriTODOs Artist Grant Contest is a dynamic and engaging UGC Contest that drives enormous site traffic, engagement, and opt-ins. About Jarritos Have you
Customer loyalty, the bond between a brand and its customers, has consistently been a cornerstone of business success because, like that proverbial bird in
Read why Collette, a world leader in guided travel, is leveraging a zero-party data strategy to revolutionize how their brand delivers personalized customer experiences.
In the dynamic world of the travel/hospitality industry, creating exceptional travel experiences is paramount to helping a brand stand out among the competition. To
CPG brands face a unique loyalty challenge: they rarely own the transaction, so traditional points-for-spend programs can only capture a fraction of their customers.
The 1-800-Flowers Father’s Day Countdown is a creative and highly engaging microexperience that drives more site traffic, encourages repeat visits to the site, and
With Wyng Themes, its easier than ever for marketers to create on-brand digital experiences at scale. What are Themes? Sometimes brands want to use
Zero-party data has entered the scene as a unique contributor to customer profiling, segmentation, and personalization. It differs from first, second, and third-party data
Ready to scale your zero-party data strategy? Explore real-world examples of gamification marketing campaigns that drive email capture and loyalty engagement.
Choosing the right gamification platform comes down to more than just game mechanics. Brands need a platform with flexible campaign formats, fast no-code deployment,
Brands running sweepstakes and instant-win games consistently see 3–5x higher opt-in rates than standard form fills. That gap is why games for consumer engagement
The Challenge: Developing Buzz-Worthy Digital Engagement Known for their super friendly staff and unique drink creations, this national coffee chain has no shortage of
The KILZ Watch and Win Sweepstakes is a unique, highly-engaging experience that aims to increase exposure and viewer engagement for KILZ’s Youtube DIY series,
It’s never been easier to view actionable insights on your Wyng-built experiences. Read on to learn about the recent enhancements made to Experience Metrics.
Connecting with Fans at Scale As the go-to company for connecting brands to the largest fan base in sports, LEARFIELD knows good fan engagement
Food and beverage brands operate in one of the most competitive consumer environments there is. Purchase decisions happen in seconds, at shelf or on
Reitmans R Line Bra Quiz guides customers to the perfect bra, based on their responses to an inviting, effective 6 question quiz.
Ferguson’s Women in Trade Sweepstakes is a beautifully designed microexperience aimed to celebrate, reward, and inspire women working in skilled trades.
The Paper and Packaging Board’s Responsible Forestry Trivia Quiz is an inviting and innovative microexperience that encourages more engagement on site while educating visitors
The Wyng drag-and-drop template library now includes a new marketer (and customer!) favorite – the Personality Quiz.
Ten years ago, Target made headlines for a first-party data fail. It’s a story from the “Privacy-Last” era of marketing that offers insight into
In 2023, marketers should be focused on simple, effective tactics that create relevant, personalized customer experiences. To do that, you need reliable, accurate, and
It’s been a busy holiday season at Wyng. We saved some of the best feature releases for end-of-year, and *drum roll please*…We’ve made Wyng
Here are 10 of the most frequently asked questions Wyng’s Services Team receives when strategizing with brands on their quizzes! Read these tips to
This year, Instagram has been steadily migrating to their new Graph API, while phasing out their old Platform API. The most recent step was
Visual Questions make it easy to collect zero-party, personal context data from your customers, in order to improve their experience with your brand.
The Wyng Reward component makes it easy for marketers to configure and automate delivery of several types of rewards.
Ever wanted to quickly edit the text on a submission button to say “YAS KWEEN, ENTER” instead of “ENTER NOW” or received a last-minute
Websites and digital campaigns are all built to be accessible to the masses. But a large population that many fail to consider is the
Marketing gamification helps brands turn passive audiences into active participants through experiences like spin-to-win wheels, quizzes, instant-win games, and sweepstakes. As privacy regulations tighten
AAA Northeast is one of the largest auto clubs in the world with over 6 million members. However, many people don’t know that they
Product Advisor, a new Wyng use case, gives brands powerful and creative ways to help consumers find or discover products based on their personal
You probably know the name Unilever, but you have probably also never bought anything from Unilever. That’s because they don’t actually sell anything themselves.
MSG Networks NY Rangers Spin to Win is a simple but innovative experience that lets fans spin a wheel to win prizes. It’s a
If you are a Wyng user, you are definitely familiar with the second-most popular page in our product. It’s the page where you go
We all know the name Arm & Hammer. Most of us associate it with scents and specifically removing them. They also have a great
Chances are good that at least half of your recent purchases have involved an invitation to sign up for a loyalty program/card or system.
The Wyng Reveal component helps marketers to add an element of chance and interactivity to their experiences. Use it to create a Spin-to-Win or
The new pillars of Marketing
Having access to infinite information and choice has changed the way everything in the world works. It is
There’s been a lot of buzz about privacy over the last few weeks. Research by Gartner shows that the costs of compliance have more
In the past few years, most businesses have re-examined their entire customer journey from end to end. Whether it was a reaction to the
At Wyng, we realize that the world of digital experiences and marketing changes really fast. That’s why our biggest engineering priorities are ease of
Amazon is one of the most valuable companies in the world because they are one of the best at using data to personalize customer
Here at Wyng, we’re obsessed with personalization that is more relevant, rewarding, and trustworthy. It’s something we’re pioneering and innovating on every day. We
Yesterday we officially announced our new Connector for Attentive, a leader in brand messaging and SMS. It is a no-code integration that allows brands
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