Introducing Wyng Arcade: A Library of Mini-Game Experiences
Fresh game formats, built fast and ready to deploy. The brands that keep their audiences coming back are always finding ways to introduce something
Fresh game formats, built fast and ready to deploy. The brands that keep their audiences coming back are always finding ways to introduce something
In today’s marketing world, every dollar needs to prove its worth. Gone are the days of fluffy metrics. Marketers are under pressure to show
Read how OXXO captures the excitement around the World Cup with a gamified promotion that boosts both in-store sales and mobile app engagement. About
Cymbiotika, a premium health and wellness brand, competes in a crowded market full of lower-priced alternatives. The team faces a common challenge: the constant
On June 28, 2025, the European Accessibility Act (EAA) went into effect. This legislation sets a clear standard across the EU: websites, apps, and
Because running a sweepstakes is easy – but driving ROI from one is not. At first glance, running a sweepstakes may seem simple: launch
The countdown to the 2026 FIFA World Cup is on and for brands and marketers, this global event represents one of the biggest opportunities
Discover how a global consumer packaged goods (CPG) enterprise operating in a highly regulated industry partners with Wyng to power every kind of consumer
Explore how ManchuWOK’s 45th anniversary campaign bridges offline sales and online engagement through gamified interaction, real-time code validation, and seamless reward fulfillment. About Manchu
What’s the last craft project that you took on? Pasting glitter on a Valentine’s Day card, trying your hand at pottery, or casting on
A sweepstakes runs on one tool. The instant-win game lives on another. Receipt upload sits with a third vendor. And the data from all
A preference center is a one-stop shop where customers can view and manage the data a brand has about them. They can also change
Zero-party data is information a consumer intentionally and proactively shares with a brand. Not inferred from behavior. Not scraped, purchased, or modeled. Told directly,
Spring and summer bring a unique opportunity for brands to focus on growth beyond just sales. While the holiday season is all about driving
Promotions like sweepstakes, giveaways, and instant wins are essential for driving brand awareness and sales. However, these high-value marketing tactics often attract fraudulent attempts
CPG brands have a closer relationship with their customers than ever before. In place of third-party retailers, they can sell directly to their audience.
There was a time when customers left decisions—and brand loyalty—up to retailers. Self-service stores didn’t appear on high streets until the 20th century. The
If you’re running 40 brands across 20 markets, you’re solving the same engagement gap 40 times over, usually with a different vendor, build, and
Discover how The Tamron Hall Show engages live and at-home audiences with Wyng-powered experiences that make every episode interactive and exciting. About Tamron Hall’s
Consumer Packaged Goods (CPG) brands walk a tightrope between privacy and personalization. Consumers say that they’re worried about data privacy—but they also expect seamless,
Discover how Collette’s Content Finder helps individual travelers and travel advisors find tailored content to plan the perfect journey. About Collette Collette has long
After weeks of testing ShortStack and Wishpond in real-world marketing scenarios, we’ve learned that each has unique strengths that cater to different business needs,
As the holiday season nears, retailers are preparing for the crucial Black Friday and Cyber Monday (BFCM) rush. However, Black Friday 2024 brings new
Voucherify, an API-first promotion and loyalty engine, has joined forces with Wyng, an agile activation platform for consumer marketing, to transform how brands drive
Launching a sweepstakes looks simple: put up a landing page, collect entries, pick a winner. Running one at enterprise scale, across multiple markets and
Most of the relationship your customers have with your brand happens between purchases, browsing, sharing preferences, referring friends, uploading receipts. A gamification rewards program
After testing Klaviyo and Braze for the last few weeks, we experienced how they perform in real-world scenarios. They each have unique strengths and
For consumer packaged goods (CPG) brands, a proof-of-purchase campaign can be a great tool to drive sales, earn first-party data, and build long-term customer
The holiday season will be upon us before we know it, and you need marketing campaigns that will engage, wow, and inspire consumers to
For travel brands like Amtrak Vacations, trip finder quizzes are a great way to engage new site visitors, grow subscribers, learn about travelers’ preferences,
The search for a Jebbit alternative often starts the same way: your quiz campaign is working, but one format isn’t enough anymore. You need
Branded mini-games turn passive scrollers into active participants and for enterprise brands, they’re as much a data strategy as a creative one. A Spin
Gamified loyalty programs go beyond rewarding purchases they reward attention. By integrating interactive mechanics like quizzes, spin-to-win, and challenges, brands create ongoing engagement between
One of Wyng’s selling points is that we’re a self-service platform. Marketing teams can build their own campaigns, collect their own data, and draw
Wyng and Digioh both show up under ‘zero-party data platform,’ but they’re built for different jobs. Digioh is an onsite personalization and list-growth tool
Wyng is excited to announce we have joined the MACH Alliance, a group of independent tech companies dedicated to advocating for open, best-of-breed technology
CHANDON’s Garden Spritz experience is a beautifully designed spin-to-win used to promote their aperitif while turning offline event engagement into online opt-ins. About CHANDON
Digital marketing is evolving fast to respond to changing customer behavior in a hyper-competitive marketplace. The quest for effective customer engagement and data gathering
Most personalization programs start from the wrong place. They infer what consumers want from behavioral signals and build experiences from there, producing recommendations that
Enterprise brands are done guessing what their customers want. The most competitive marketing organizations in 2026 are building their personalization and engagement stacks around
Enterprise brands searching for Jebbit alternatives are mostly landing on Wyng. Most quiz-first tools stop at collection and rely on a separate CDP to
Businesses currently face a monumental challenge of not only attracting customers but also maintaining their attention and loyalty. This is where the power of
Gamify your digital marketing efforts by building your own swipe gesture experiences with Wyng! What are Swipe Gestures? Made popular by the relationship-building pioneers
How do you create marketing campaigns that attract and delight different audiences? As the Paper and Packaging Board (P+PB) knows, the key is engaging
In today’s digital age, data drives nearly every industry, and the beauty industry is, perhaps, the best example of how data retrieval can increase
For brands looking to engage their audience and increase brand affinity, our latest addition to the Wyng Template Library – Instagram Reels Contest –
It’s an age-old problem for CPG brands: if you sell through retailers and service businesses, how do you connect with your consumers? Wyng sat
Collecting data from customers has never been more important. Third-party cookies are largely gone. Privacy regulations keep expanding. And customers are increasingly skeptical of
This spooky season is more than just costumes and candy, it’s a treasure trove of marketing opportunities. A well-executed Halloween campaign can significantly enhance
Marketers have been managing a split operation for years, one tool to run sweepstakes, another to collect emails, a separate system for quizzes, and
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