Zero-Party Data Blog

Content for brands wanting to grow and understand their audience through innovative digital experiences and zero-party data.

Experience Highlight: CHANDON Garden Spritz

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How to Earn Zero-Party Data

Zero-party data (ZPD) is the fundamental currency in a privacy-first world, and it is as valuable to people as it is to a brand.

New Microexperience: Trivia Quiz

The Wyng drag-and-drop template library now includes a new marketer (and customer!) favorite – the Trivia Quiz.
Trivia quizzes invite consumers to take quizzes

Wyng Productized Braze Integration

Today we are happy to announce another major milestone in our vision to help make digital experiences more rewarding, relevant, and trustworthy – we

Zero-Party Data Highlight: Kiehl’s Skin Care Routine Finder
Zero-Party Data Highlight: Kiehl’s

Today we’re talking about a topic I’m not particularly well-versed in but was recently inspired to investigate due to an impending milestone birthday: skin

a graphic with woman’s personalization categories
A Guide to Zero-Party Data Collection

Step-by-step guide, with examples
This is the second in a series of posts about zero-party data and Privacy-First Personalization. Read the first post here:

Introducing Instant Win

As brands adapt to the rapidly changing market landscape, Wyng is continually adding features in the platform to help you engage your customers with

Introducing Referral

83% of Americans say that a word-of-mouth recommendation from a friend or family member makes them more likely to purchase that product or service.1

Getting Ready for CCPA with Wyng

The California Consumer Privacy Act (CCPA) is getting a lot of attention, and for good reason. The Act goes into effect January 1, 2020

Getting Ready for GDPR with Wyng

On May 25th the General Data Protection Regulation (GDPR) will go into effect. GDPR is a new European Union (EU) regulation that will improve

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New eBook

The Zero-Party Data Playbook for CPG Marketers

The Zero-Party Data Playbook for CPG Marketers